The blog

Discover smart tips, personal stories and our take on the latest marketing trends
    11 October 2019

    How I ended up in marketing consultancy by accident

    9 October 2019

    How Keytrade Bank improved their digital strategy

    9 October 2019

    THoMer Jean-Marc: the story of a volunteer

    9 October 2019

    How I found my way to marketing consulting

    5 October 2019

    How the Immersion Camp prepared us for life @ The House of Marketing – in 3 steps

    3 October 2019

    The ABC of growth marketing

    3 October 2019

    10 Belgian companies leading the way in sustainable e-commerce

    1 October 2019

    How ARAG applied business design thinking to shift towards a customer-centric organization

    26 September 2019

    Press release - Down2Earth Capital and Quanteus Group join forces to accelerate next phase growth ambitions of The House of Marketing and Upthrust

    26 September 2019

    Persbericht - Down2Earth Capital en Quanteus Group slaan de handen in elkaar om de groeiambities van The House of Marketing en Upthrust te realiseren

    26 September 2019

    Communiqué de presse - Down2Earth Capital et Quanteus Group unissent leurs forces pour accélérer la croissance de The House of Marketing et Upthrust

    16 September 2019

    Quanteus teambuilding 2019: 'back in time'

    16 September 2019

    Ready to take control of my career by treading my own path!

    16 September 2019

    And that’s how I became the marketing consultant I was meant to be…

    12 September 2019

    THoMer Elisa: when work meets working out

    29 August 2019

    How Argenta doubled conversions through marketing automation

    27 August 2019

    Lead scoring: best practices

    27 August 2019

    3 questions to know if lead scoring is for you

    27 August 2019

    7 steps to create your own lead scoring model

    27 August 2019

    What is lead scoring? The difference between demographic and behavioral scoring explained

    14 August 2019

    Cheers to summer: our Summer Informal 2019

    8 August 2019

    THoMer Dries: where marketing meets six strings

    25 July 2019

    Get inspired by these Belgian companies driving growth through personalized experiences

    19 July 2019

    The 10 commandments of Tomorrowland

    11 July 2019

    THoMer Stephanie: from struggling to fit in to craving to stand out

    25 June 2019

    How are you measuring your personalization efforts?

    25 June 2019

    Personalization journey: are you still on the right track?

    25 June 2019

    How to start your personalization journey

    25 June 2019

    Why (personalized) customer experience should be at the top of your agenda

    19 June 2019

    7 take-aways from The Next Web 2019

    18 June 2019

    How a Messenger chatbot increased the number of BASE users who reload digitally

    12 June 2019

    THoMer Pieter: past life party planner

    22 May 2019

    8 nifty dos and don'ts to consider when applying business design thinking

    21 May 2019

    THoMer Shermaine: making the most of motherhood and marketing

    17 May 2019

    Hyper-personalization takes experiences to the next level – Our key take-aways from Adobe Summit EMEA 2019

    15 May 2019

    8 elements of comparison between setting up a Marketing Automation tool and running a marathon

    14 May 2019

    Expert business design thinking insights from Professor Marion Debruyne

    9 May 2019

    Communiqué de presse - Les entreprises sont ouvertes à l'innovation, mais bloquent souvent sur sa mise en œuvre

    9 May 2019

    Persbericht - Bedrijven staan open voor innovatie, maar uitvoering stokt

    17 April 2019

    A letter to my kids and the rest of Generation Alpha

    11 April 2019

    5 golden tips for designing great digital marketing dashboards

    10 April 2019

    Sustainability sells, but how environmentally friendly is our e-commerce?

    9 April 2019

    THoMer Laurent: passionate about purpose-driven business

    3 April 2019

    Communiqué de presse - La croissance des webshops belges représente plus de 70 millions de transactions et une valeur de 7 milliards d'euros

    3 April 2019

    Persbericht - Groeiend aantal Belgische webshops is goed voor meer dan 70 miljoen transacties en een waarde van 7 miljard euro

    6 March 2019

    THoMer Charlot: a legal fish in the marketing bowl

    20 February 2019

    E-commerce in Belgium: what's in the numbers?

    20 February 2019

    Relive our #THoMski2019

    20 February 2019

    Has 'big data' killed customer segmentation as we know it? How hyper-personalization is taking over

    19 February 2019

    What are SMART innovations?

    14 February 2019

    The great mystery of the 'pastinaak' hype: the grey zone of online advertising

    12 February 2019

    THoMer Alexandre: straight from the running track

    22 January 2019

    Empowered by Quanteus Group: dreaming big, even in the classroom

    17 January 2019

    THoMer Stijn: L.A. Calling

    17 January 2019

    Start innovating today: apply the ultimate innovation toolkit

    16 January 2019

    Marketing for an audience of one: how to create personalized customer experiences

    20 December 2018

    Building Belgium's first telecom chatbot with integrated payment in Messenger for BASE

    20 December 2018

    Persbericht - BotBakery lanceert de eerste Belgische telecomchatbot met geïntegreerd betalingssysteem voor BASE

    20 December 2018

    Communiqué de presse - BotBakery lance le premier chatbot télécom belge avec système de paiement intégré pour BASE

    19 December 2018

    Become an experience maker: how to create personalized customer experiences

    17 December 2018

    Ever considered using your marketing automation tool for organizing (B2B) events?

    13 December 2018

    THoMer Inge: from the office to the festivals

    4 December 2018

    Growth hacking explained: the 4-step process to become a growth marketer

    3 December 2018

    Debate on the data skills of marketers with Koen Pauwels (3/3)

    30 November 2018

    Black Friday: Tradition or just a label for another sales period?

    26 November 2018

    Behind the scenes of data analytics tools & models with Koen Pauwels (2/3)

    23 November 2018

    What we learned at Web Summit 2018: Why adding a human touch to data is important

    20 November 2018

    Deep dive into data analytics with Koen Pauwels (part 1/3)

    20 November 2018

    Explore the world of data analytics with Professor Koen Pauwels

    14 November 2018

    THoMer Kristien: conscious consumer passionate about purpose-driven organizations

    12 November 2018

    How to leverage Voice technology?

    12 November 2018

    An e-commerce launch for JACQ by Jacqmotte (JDE)

    5 November 2018

    Why you should start with Voice Commerce today

    26 October 2018

    Voice technology: more than a buzzword?

    26 October 2018

    How Messer Group generated 3 times more leads thanks to marketing automation

    19 October 2018

    5 Trends and technologies to watch from SuperNova 2018

    17 October 2018

    Sustainability: An important marketing responsibility

    5 October 2018

    A special message for our clients!

    4 October 2018

    SuperNova: the 5 most important take-aways for marketers

    26 September 2018

    How to make your employee advocacy program successful

    20 September 2018

    What you can learn from sustainable start-ups tackling world challenges

    20 September 2018

    You don't measure your shoe size in square feet, do you?

    19 September 2018

    Why 'purpose' should be on every organization's priority list

    19 September 2018

    How to launch a social media employee advocacy program

    4 September 2018

    How The House of Marketing's 360° talent development approach came to life

    9 August 2018

    Diving into innovation: a business design thinking training

    6 August 2018

    12 tools to boost your company's innovation skills

    30 July 2018

    Long live summer! The 2018 edition of our Summer Informal

    26 July 2018

    Ain't no mountain high enough

    26 July 2018

    Taming wild ideas into a well-prioritized roadmap for your marketing automation implementation

    18 July 2018

    GDPR in force: what is the impact on your Google Ads and Facebook strategy?

    18 July 2018

    Discover the ultimate innovation kickstart toolkit

    12 July 2018

    How much is too much? Managing contact pressure in automated marketing flows

    9 July 2018

    #NeverStopLearning: what trainings at our house look like

    29 June 2018

    Ah, those summer nights! Throwback to our BBQ event

    27 June 2018

    What if your marketing team only sends out emails on your marketing automation platform?

    27 June 2018

    The toolbox of a digital marketer

    23 June 2018

    Your employees, your best brand ambassadors

    20 June 2018

    The drivers behind conversion rates: meet UX and UI

    13 June 2018

    How to set up your marketing automation dream team

    12 June 2018

    3 learnings from The Next Web Conference 2018

    31 May 2018

    Come out, come out wherever you are...

    31 May 2018

    How can sales and marketing both benefit from marketing automation?

    30 May 2018

    Marketing automation does not happen automatically

    22 May 2018

    BotBakery and Ingenico launch Belgium’s first payment-chatbot

    13 May 2018

    How the female gaze is changing marketing

    18 April 2018

    Sexy and Sustainable? YES we can!

    12 April 2018

    Persbericht - The House of Marketing onthult de resultaten van de Yearly Marketing Survey 2018

    12 April 2018

    Communiqué de presse - The House of Marketing dévoile les résultats de l'enquête Yearly Marketing Survey 2018

    29 March 2018

    A messaging experience to improve your conversion

    27 March 2018

    Making your customer click? Don't just wait and see

    9 March 2018

    Communiqué de presse - Les Belges font de plus en plus d’achats en ligne : le nombre de transactions augmente de 40 %

    9 March 2018

    Persbericht - Belg shopt steeds meer online: aantal transacties stijgt met 40%

    22 February 2018

    Do you glow? A piece about lightening bugs and informal leadership

    15 February 2018

    5 things I learned about e-commerce as a 20-something online shopper

    1 February 2018

    The Impact of GDPR on Marketing: A step-by-step approach to manage GDPR compliance

    29 January 2018

    Persbericht – BotBakery lanceert chatbot Vic voor vacature.com

    22 January 2018

    Marketing on steroids, thanks to Artificial Intelligence – and how your company can start planning for AI (part 2/2)

    22 January 2018

    Marketing on steroids, thanks to Artificial Intelligence – and how your company can start planning for AI (part 1/2)

    11 January 2018

    The Impact of GDPR on Marketing: Data mapping, a valuable business asset required for GDPR

    27 December 2017

    Purpose brands: hype or not?

    21 December 2017

    The Impact of GDPR on Marketing: DPI what? DPIA!

    7 December 2017

    The impact of GDPR on Marketing: The more you automate your data-driven marketing, the more you need to think

    6 December 2017

    Top 10 best growth hacking tools to boost your digital marketing efficiency

    30 November 2017

    The Impact of GDPR on Marketing: Your privacy notice, the new bestseller?

    22 November 2017

    What we’ll remember from the 2017 Web Summit

    22 November 2017

    The Impact of GDPR on Marketing: Will the GDPR eat your cookies?

    16 November 2017

    The Impact of GDPR on Marketing: Yes, I do… Explicit consent versus legitimate interest

    13 November 2017

    Why messaging apps will shake up your social media strategy

    23 October 2017

    Wanted: Chief Customer Officer

    26 September 2017

    How marketers become THoMers

    19 September 2017

    How blockchain technology will revolutionize marketing

    7 September 2017

    Data as a competitive advantage: The Netflix Story

    4 September 2017

    Top 5 marketing podcasts for making your daily commute memorable

    21 August 2017

    Oh no… not another article about GDPR!

    16 August 2017

    3 areas of teamwork to improve: the individual, interactions and company culture

    8 August 2017

    7 concrete tips to convince senior management of the need for change

    7 August 2017

    Une étude démontre que les entreprises belges sont à la traîne sur le plan des technologies de marketing

    7 August 2017

    Studie bewijst: Belgische bedrijven hinken achterop op vlak van Marketing Technology

    1 August 2017

    A toast to the summer!

    28 July 2017

    Trends talks about The House of Marketing

    26 July 2017

    10 Steps to a customer-centric value proposition

    24 July 2017

    Lost no more: indoor virtual maps are coming

    14 July 2017

    How conjoint analysis enables customer centricity

    12 July 2017

    Made a mistake with marketing automation? Testing is key!

    4 July 2017

    Winning brands are all about share of life

    16 June 2017

    Will Artificial Intelligence kill my (marketing) team?

    12 June 2017

    What we can learn from Facebook: 3 mobile communication trends

    6 June 2017

    Customer experience, a competitive advantage?

    30 May 2017

    How brand commerce is changing the scene for automotive brands

    22 May 2017

    Serving our clients even better in Marketing Automation

    18 May 2017

    Discover how Li-Fi technology can brighten your customer experience!

    4 May 2017

    6 key learnings from Marketing Automation Day 2017 #MAD17

    2 May 2017

    Brand commerce & chatbots: 4 challenges for marketers

    24 April 2017

    Meet the Marketing Genius 2017!

    24 April 2017

    How to attract geniuses…the millennial way?

    10 April 2017

    How to Win the Heart of the Belgian Online Shopper

    13 February 2017

    Marketing Genius 2017: 3 reasons to participate

    8 February 2017

    The 8 commandments of THoM's rebranding journey

    27 January 2017

    Press release -  The House of Marketing confirms successful transformation with new logo and visual identity

    27 January 2017

    We’ve been busy renovating The House of Marketing!

    13 January 2017

    Marketo Certified Expert @ The House of Marketing!

    12 January 2017

    What Adobe teaches us about the future of seamless customer experiences

    12 January 2017

    Neuromarketing for dummies: tips and tricks to trigger a consumer’s "buy button"

    19 December 2016

    Marketers, let’s stop screwing up

    13 December 2016

    Why partnering is a must to thrive in the digital age

    12 December 2016

    From point of inspiration to point of sale, and the other way around!

    8 December 2016

    How new technologies like virtual reality, chatbots and smart devices can take control of the customer journey

    7 December 2016

    Influencer marketing: the end or just the beginning?

    28 November 2016

    Rebranding of Gantrex

    25 November 2016

    3 surprising TED Talks that will uncover new insights about digital transformations

    22 November 2016

    New to e-commerce? Discover our tips for newbies!

    24 October 2016

    Millennials: the marketing environment for the new generation of shoppers

    14 October 2016

    10 best advices from Bernard Gustin on how to turn a crisis into an opportunity

    10 October 2016

    Amplify your e-commerce business: 10 key takeaways from eTradeSummit 2016

    5 October 2016

    5 key reasons why your company should start blogging

    27 September 2016

    5 proven tactics for successful e-commerce results

    19 September 2016

    Immersion Camp 2016

    19 September 2016

    What happens if you put 17 new THoMers together in a house for 1 week?

    15 September 2016

    How online TV will change our lives as marketers

    8 September 2016

    How to turn haters into lovers: 5 steps to deal with customer complaints

    11 August 2016

    Behind the scenes of the Yearly Marketing Survey 2016

    20 July 2016

    Our interviews at WebTomorrow with Scott from IBM Watson IoT and Richard from Turn

    11 July 2016

    Should marketers embrace the chatterbot revolution (Part 2)?

    4 July 2016

    Should marketers embrace the chatterbot revolution (Part 1)?

    28 June 2016

    Revealing the black box of digital media buying

    23 June 2016

    Insights from WebTomorrow: 8 start-ups to watch!

    22 June 2016

    7 learnings to remember from Social Media Day 2016

    20 June 2016

    Insights from WebTomorrow: 10 speaker quotes to remember!

    17 June 2016

    The marketer of the future in an algorithm driven world

    10 June 2016

    Belgians & their shopping preferences

    7 June 2016

    THoMer Dennis talks about The Marketing Nation Summit 2016

    31 May 2016

    Celebrating our 2 years in Quanteus Group!

    19 May 2016

    10 years of marketing evolution, an exciting journey

    17 May 2016

    3 marketing automation trends from the Marketing Nation Summit 2016

    13 May 2016

    10 things not to say to your CMO

    11 May 2016

    A 360° video of the Marketing Nation Summit Expo Hall

    6 May 2016

    Meet The Marketing Genius 2016 team!

    27 April 2016

    Communiqué de presse – The House of Marketing décerne le titre de Marketing Genius 2016 à Isabeau Sas!

    27 April 2016

    Persbericht – The House of Marketing kroont Isabeau Sas tot dé Marketing Genius 2016!

    14 April 2016

    Are full-stack marketers the new unicorns?

    7 April 2016

    Why Belgium is still lagging behind in terms of digital maturity?

    24 March 2016

    Sortlist's view on today's marketing: its all about human-to-human

    21 March 2016

    Bloovi's view on how marketing has become a whole new ball game

    16 March 2016

    The House of Marketing's view on the state of marketing automation in Belgium

    4 March 2016

    Karolien Vanhelden talks about the Yearly Marketing Survey 2016 on KanaalZ

    4 March 2016

    What can happen when you’re not honest as a marketer?

    3 March 2016

    Communiqué de presse - The House of Marketing présente les résultats du Yearly Marketing Survey 2016

    3 March 2016

    Persbericht - The House of Marketing onthult de resultaten van de Yearly Marketing Survey 2016

    22 February 2016

    Marketing automation: The next big thing going south?

    19 February 2016

    Quanteus Group participates in "Vlajo entrepreneurs in front of the Classroom"

    17 February 2016

    6 lessons I learned from the best digital entrepreneurs in the world

    16 February 2016

    Presenting modern marketing at the "Ondernemersuniversiteit"

    16 February 2016

    Communiqué de presse - Qui sera le Marketing Genius 2016

    16 February 2016

    Persbericht - De zoektocht naar de Marketing Genius is gestart

    11 February 2016

    To snap or not to snap? 5 steps for finding out whether you should consider using Snapchat in your campaigns

    27 January 2016

    HackaTHoM: Going the extra mile!

    27 January 2016

    The House of Marketing went abroad to inspire you

    25 January 2016

    Our THoMski 2016 was a blast!

    25 January 2016

    Marketing in 2016: What to expect?

    12 January 2016

    3 technologies every marketer should keep an eye on!

    4 January 2016

    What Life @ THoM looks like

    21 December 2015

    Can purple cows, bunnies, human-like characters and actors save your brand?

    16 December 2015

    What Music For Life can teach marketers

    14 December 2015

    8 reasons why I love being a THoMer

    7 December 2015

    Real-time analytics influencing real-time decisions

    7 December 2015

    STIMA Congress: Our lunch & learn and gained key insights

    26 November 2015

    Travel back with us to the Dublin Web Summit

    18 November 2015

    Are you dronevertising in 2016?

    16 November 2015

    Why we love Wearables (and you should, too!)

    13 November 2015

    The top 10 new tools I discovered at MarTech Europe

    12 November 2015

    A blueprint for rocking Facebook marketing - Day 2

    10 November 2015

    12 quotes to keep in mind from the Web Summit

    9 November 2015

    A blueprint for rocking Facebook marketing - Day 1

    6 November 2015

    Pay-to-play: Will Net Neutrality damage digital marketing efforts?

    4 November 2015

    10 Web Summit start-ups to watch in 2016

    3 November 2015

    11 tips for start-ups to stand out from the crowd @ the Web Summit in Dublin

    31 October 2015

    Technology is an essential enabler for marketing today - Lessons from #MarTech Europe

    22 October 2015

    Ad blocking: The rise of a sustainable new business model?

    19 October 2015

    THoMers at the Acerta Brussels Ekiden!

    7 October 2015

    The House of Marketing at the &THEN conference in Boston - Insights Day 3

    6 October 2015

    The House of Marketing at the &THEN conference in Boston - Insights Day 2

    5 October 2015

    The House of Marketing at the &THEN conference in Boston - Insights Day 1

    21 September 2015

    THoMbuilding 2015

    11 September 2015

    Why you should definitely hold an immersion camp to bring out the best of your team?

    10 September 2015

    Immersion Camp 2015

    25 August 2015

    Retailers, keep up with your digital customers or lose forever

    9 August 2015

    Local marketers, become intrapreneurs!

    6 August 2015

    Summer informal at The Loop

    23 July 2015

    Festival Marketing Survey - Festival sponsoring is powerful, but 80% of marketers find it difficult to measure the impact

    23 July 2015

    The House of Marketing presenteert de resultaten van de Festival Marketing Survey - Infographic

    23 July 2015

    The House of Marketing présente les résultats du Festival Marketing Survey - Infographic

    16 July 2015

    askMARK. - New marketing offering for small and medium-sized companies

    17 June 2015

    M-score: the importance of a vision on communication in politics

    9 June 2015

    Our omnichannel workshop at RetailSonar Day 2015

    9 May 2015

    Our must-read list after attending the Vlerick Marketing Colloquium

    5 May 2015

    Sharing is caring, or is it all about the invisible hand?

    20 April 2015

    Quanteus acquires Brussels communications firm Hello Agency

    14 April 2015

    If creativity is your goal, then you're definitely missing the point!

    19 March 2015

    Freedom of Speech in Marketing

    13 March 2015

    Preparing yourself for an omni-channel world: A look at the why and especially the how

    2 March 2015

    The House of Marketing en de Unie van Belgische Adverteerders presenteren de resultaten van de Yearly Marketing Survey 2015

    2 March 2015

    The House of Marketing et l'Union Belge des Annonceurs présentent les résultats du Yearly Marketing Survey 2015

    26 February 2015

    How a private label can turn into a lovebrand. The story of Cara Pils.

    22 December 2014

    Prepare yourself for an omni-channel world: what's it all about and how can you get there?

    22 December 2014

    How marketers, the new pirates, find and unlock their "big data" treasure

    12 December 2014

    THoMer Dirk Blondeel participated in the debate during the Marketer of the Year event

    27 November 2014

    The House of Marketing couronne Nathalie de Biolley et Niels Van Wijk comme Marketing Genius 2015!

    27 November 2014

    The House of Marketing bekroont Nathalie de Biolley en Niels Van Wijk tot de Marketing Geniuses van 2015!

    27 November 2014

    Hierarchy disrupted - How to organize for growth?

    27 November 2014

    Technology as an accelerator for consumer-driven disruption

    17 November 2014

    Communiqué de presse: Présentation des résultats du Marketing Zoom 2014 - Le rôle changeant du marketing: Moins de pouvoir, plus d'influence

    17 November 2014

    Persbericht: Resultaten van de Marketing Zoom 2014 - De veranderende rol van marketing: Minder macht, meer invloed

    6 November 2014

    Paulien and Karolien were present at the World Creativity Forum

    20 October 2014

    The House of Marketing inspire et développe le meilleur du talent marketing Belge

    15 October 2014

    The House of Marketing inspireert en ontwikkelt het beste marketingtalent van België

    22 September 2014

    Meet our 7 new colleagues!

    16 September 2014

    AmCham on Quanteus

    16 September 2014

    Trends on Quanteus and RSQ

    27 August 2014

    Marketers, don't underestimate the impact of the sharing economy

    26 June 2014

    We are moving

    16 May 2014

    Persbericht: Van enkel kosten besparen wordt niemand rijk

    18 April 2014

    Press release: The House of Marketing and Quanteus join forces for a better future

    15 March 2014

    The Velcro organisation

    9 March 2014

    Fair tale or fairy tale?

    31 January 2014

    Climbing the stairway to success... through customer irritation?

    17 January 2014

    Don't just do something with digital technology

    9 January 2014

    The trends of loyalty cards at small and medium enterprises. How to become a top dog!

    27 December 2013

    Digital marketing trends for 2014

    17 December 2013

    Wake up! Google will take over the sociosphere

    4 December 2013

    How the competitive advantage of cycling is endangering its existence...and what to do about it

    28 October 2013

    What to expect from women who are expecting?

    23 October 2013

    Why an offline conversation strategy is key to make your brand successful

    2 October 2013

    Marketers: Don't underestimate your responsibilities!

    20 September 2013

    If geeks are to inherit the earth, maybe us marketers should know how to deal with them

    19 August 2013

    In search of some peace and quiet, digital detoxication and the business of silence

    10 July 2013

    Should we reduce marketing budgets to survive this bloody crisis?

    21 May 2013

    Marketers should not only look at the past, but also at the present and the future

    7 May 2013

    Marketing: A balancing act between magicians and scientists

    23 April 2013

    The customer journey allows focus in a complex marketing reality

    16 April 2013

    "It's not the customer's job to know what they want" (Steve Jobs)

    9 April 2013

    Start your innovations from your inner strengths

    4 April 2013

    Are marketers tired of marketing?

    2 April 2013

    Stand by your brand?

    14 February 2013

    Value increase through smart partnering

    12 February 2013

    Give us as much choice as possible - said no consumer ever

    31 January 2013

    Marketers: Magicians or equilibrists?

    21 January 2013

    How is the "Second Screen" an opportunity for marketers?

    11 January 2013

    Give us this day our daily bread: The choices of Le Pain Quotidien

    2 January 2013