The blog

Discover smart tips, personal stories and our take on the latest marketing trends
    29 September 2020

    Takeaways from the Uplift Virtual Summit: what Eminem & Bill Withers can teach you about customer experience

    28 September 2020

    Stepping away from traditional marketing: what makes a Growth Marketing dream team?

    23 September 2020

    How Multipharma doubled their e-commerce revenue through Growth Marketing

    16 September 2020

    Buying & selling cars online: how e-commerce is disrupting the automotive industry

    9 September 2020

    6 trends that are shaping the retail sector

    30 July 2020

    3 powerful trends in content strategy: how can you take action today?

    23 July 2020

    The 10 commandments of Tomorrowland

    2 July 2020

    What are SMART innovations?

    24 June 2020

    Webinaire interactif - «Healthusiasm» : la formule secrète pour améliorer la santé et le bonheur de vos clients

    24 June 2020

    Interactief webinar - Healthusiasm: de geheime succesformule achter gezondere en gelukkigere klanten

    17 June 2020

    Start innovating today: apply the ultimate innovation toolkit

    15 June 2020

    Keep is the new get: 3 key enablers for a successful long-term retention strategy

    11 June 2020

    Communiqué de presse - The House of Marketing et Upthrust accélèrent dans une nouvelle phase de croissance avec l'acquisition de Gafas et une structure de management adaptée

    11 June 2020

    Persbericht - The House of Marketing en Upthrust zetten met acquisitie van Gafas en aangepaste managementstructuur volgende stappen in groeiverhaal

    11 June 2020

    12 tools to boost your company's innovation skills

    5 June 2020

    Webinaire interactif - L’influence du coronavirus sur l’e-commerce : The House of Marketing en entretien virtuel avec et Noukie’s

    5 June 2020

    Interactief webinar - Hoe corona het e-commerce landschap beïnvloedt: The House of Marketing in virtueel gesprek met en Noukie’s

    25 May 2020

    Why each healthcare company should boost their innovation efforts

    18 May 2020

    Business Design Thinking during and after COVID-19: stop faking, start caring and reacting appropriately

    18 May 2020

    3 obstacles that prevent you from increasing your digital marketing performance

    15 May 2020

    3 things you can learn from Belgium's Best Brands

    12 May 2020

    How COVID-19 will have a lasting impact for marketers in pharmaceutical companies

    29 April 2020

    Insights from what are the advantages of selling through online marketplaces?

    28 April 2020

    Grow your e-commerce business through marketplaces: the Noukie's case

    28 April 2020

    9 e-commerce practices that I haven't seen in Belgium yet

    21 April 2020

    Communication best practices in times of COVID-19

    21 April 2020

    Communiqué de presse – La moitié des marketeers belges ne sont pas en mesure de transformer la crise du coronavirus en opportunité: The House of Marketing & Upthrust lancent 8 Acceleration Sprints

    21 April 2020

    Persbericht - Helft Belgische marketeers niet in staat om coronacrisis te transformeren in opportuniteit: The House of Marketing & Upthrust lanceren 8 Acceleration Sprints

    20 April 2020

    With changing consumer behavior, will a walk-in-the-park stay the #1 city trip after COVID-19?

    17 April 2020

    10 steps to a customer-centric Value Proposition

    8 April 2020

    10 VoiceTech tools you can use in your home office today (in times of Corona)

    1 April 2020

    What could block the e-commerce boom in times of COVID-19?

    19 March 2020

    Can Belgium compete against foreign e-commerce players?

    17 March 2020

    The impact of COVID-19 on e-commerce: what can we expect to see change?

    13 March 2020

    In light of COVID-19 virus: info regarding our measures

    5 March 2020

    Press release - Belgian webshops achieved a turnover of 8.2 billion euros of which one fourth from exports

    5 March 2020

    Communiqué de presse - Les webshops belges réalisent un chiffre d'affaires de 8,2 milliards d'euros, dont un quart à l'exportation

    5 March 2020

    Persbericht - Belgische webshops realiseren een omzet van 8,2 miljard euro waarvan een vierde wordt geëxporteerd

    3 March 2020

    How we guided a large pharmaceutical company towards a strong digital strategy based on target group insights

    3 March 2020

    5 trends that will continue to shape e-commerce in 2020

    19 February 2020

    A data-driven approach to customer journey mapping

    11 February 2020

    Give a voice to your brand

    11 February 2020

    Thinking of rolling out a voice strategy?

    4 February 2020

    Short Q&A with our THoMer Oliver

    4 February 2020

    Short Q&A with our THoMer Laurent

    4 February 2020

    Short Q&A with our THoMer Alexandra

    4 February 2020

    How we developed the positioning and brand identity of a leading medical device company in the coronary market

    28 January 2020

    Why purpose marketing doesn't exist (and that's exactly why you should be doing it)

    28 January 2020

    The role of businesses in securing a sustainable future is changing: where does this shift come from and why is it important for you?

    28 January 2020

    Expert talks: uncovering the power of growth marketing at Antwerp Management School

    17 January 2020

    How we identified early adopters to prepare the EMEA-launch of a new cardiological device

    15 January 2020

    5 things I learned about e-commerce as a 20-something online shopper

    10 January 2020

    10 Belgian companies leading the way in sustainable e-commerce

    3 January 2020

    How did Argenta implement marketing automation?

    18 December 2019

    THoMer Lucas: always bubbling with ideas

    18 December 2019

    What can you learn from these 5 top-notch Christmas campaigns of 2019

    16 December 2019

    How Belgian companies are deftly catching the Voice Tech wave

    12 December 2019

    Communiqué de presse –Upthrust recrute les experts en digital de renom Yannick Khayati et Emanuel Nuyts pour continuer sa croissance fulgurante

    12 December 2019

    Persbericht – Upthrust trekt digitale toptalenten Yannick Khayati en Emanuel Nuyts aan om pijlsnelle groei verder te accelereren

    25 November 2019

    You asked, we answer: 7 FAQs about data in marketing

    22 November 2019

    Black Friday: tradition or just a label for another sales period?

    19 November 2019

    Discover the 3 key Marketing Automation challenges of Barco & UNILIN

    19 November 2019

    Why brand marketing is the most powerful form of democracy

    18 November 2019

    Meet the Estonian Mafia

    18 November 2019

    Sustainability sells, but how environmentally friendly is our e-commerce?

    13 November 2019

    THoMer Céline: like a fish in the water

    30 October 2019

    Deze 5 trends bereiden je vandaag al voor op de mobile marketing van morgen

    23 October 2019

    Niets kan mobile marketing nog stoppen met deze technologieën

    11 October 2019

    How I ended up in marketing consultancy by accident

    9 October 2019

    How Keytrade Bank improved their digital strategy

    9 October 2019

    THoMer Jean-Marc: the story of a volunteer

    9 October 2019

    How I found my way to marketing consulting

    5 October 2019

    How the Immersion Camp prepared us for life @ The House of Marketing – in 3 steps

    3 October 2019

    The ABC of growth marketing

    1 October 2019

    How ARAG applied business design thinking to shift towards a customer-centric organization

    26 September 2019

    Press release - Down2Earth Capital and Quanteus Group join forces to accelerate next phase growth ambitions of The House of Marketing and Upthrust

    26 September 2019

    Persbericht - Down2Earth Capital en Quanteus Group slaan de handen in elkaar om de groeiambities van The House of Marketing en Upthrust te realiseren

    26 September 2019

    Communiqué de presse - Down2Earth Capital et Quanteus Group unissent leurs forces pour accélérer la croissance de The House of Marketing et Upthrust

    16 September 2019

    Quanteus teambuilding 2019: 'back in time'

    16 September 2019

    Ready to take control of my career by treading my own path!

    16 September 2019

    And that’s how I became the marketing consultant I was meant to be…

    12 September 2019

    THoMer Elisa: when work meets working out

    29 August 2019

    How Argenta doubled conversions through marketing automation

    27 August 2019

    Lead scoring: best practices

    27 August 2019

    3 questions to know if lead scoring is for you

    27 August 2019

    7 steps to create your own lead scoring model

    27 August 2019

    What is lead scoring? The difference between demographic and behavioral scoring explained

    14 August 2019

    Cheers to summer: our Summer Informal 2019

    8 August 2019

    THoMer Dries: where marketing meets six strings

    25 July 2019

    Get inspired by these Belgian companies driving growth through personalized experiences

    11 July 2019

    THoMer Stephanie: from struggling to fit in to craving to stand out

    25 June 2019

    How are you measuring your personalization efforts?

    25 June 2019

    Personalization journey: are you still on the right track?

    25 June 2019

    How to start your personalization journey

    25 June 2019

    Why (personalized) customer experience should be at the top of your agenda

    19 June 2019

    7 take-aways from The Next Web 2019

    18 June 2019

    How a Messenger chatbot increased the number of BASE users who reload digitally

    12 June 2019

    THoMer Pieter: past life party planner

    22 May 2019

    8 nifty dos and don'ts to consider when applying business design thinking

    21 May 2019

    THoMer Shermaine: making the most of motherhood and marketing

    17 May 2019

    Hyper-personalization takes experiences to the next level – Our key take-aways from Adobe Summit EMEA 2019

    15 May 2019

    8 elements of comparison between setting up a Marketing Automation tool and running a marathon

    14 May 2019

    Expert business design thinking insights from Professor Marion Debruyne

    9 May 2019

    Communiqué de presse - Les entreprises sont ouvertes à l'innovation, mais bloquent souvent sur sa mise en œuvre

    9 May 2019

    Persbericht - Bedrijven staan open voor innovatie, maar uitvoering stokt

    17 April 2019

    A letter to my kids and the rest of Generation Alpha

    11 April 2019

    5 golden tips for designing great digital marketing dashboards

    9 April 2019

    THoMer Laurent: passionate about purpose-driven business

    3 April 2019

    Communiqué de presse - La croissance des webshops belges représente plus de 70 millions de transactions et une valeur de 7 milliards d'euros

    3 April 2019

    Persbericht - Groeiend aantal Belgische webshops is goed voor meer dan 70 miljoen transacties en een waarde van 7 miljard euro

    6 March 2019

    THoMer Charlot: a legal fish in the marketing bowl

    20 February 2019

    E-commerce in Belgium: what's in the numbers?

    20 February 2019

    Relive our #THoMski2019

    20 February 2019

    Has 'big data' killed customer segmentation as we know it? How hyper-personalization is taking over

    14 February 2019

    The great mystery of the 'pastinaak' hype: the grey zone of online advertising

    12 February 2019

    THoMer Alexandre: straight from the running track

    22 January 2019

    Empowered by Quanteus Group: dreaming big, even in the classroom

    17 January 2019

    THoMer Stijn: L.A. Calling

    16 January 2019

    Marketing for an audience of one: how to create personalized customer experiences

    27 December 2018

    Purpose brands: hype or not?

    20 December 2018

    Building Belgium's first telecom chatbot with integrated payment in Messenger for BASE

    20 December 2018

    Persbericht - BotBakery lanceert de eerste Belgische telecomchatbot met geïntegreerd betalingssysteem voor BASE

    20 December 2018

    Communiqué de presse - BotBakery lance le premier chatbot télécom belge avec système de paiement intégré pour BASE

    19 December 2018

    Become an experience maker: how to create personalized customer experiences

    17 December 2018

    Ever considered using your marketing automation tool for organizing (B2B) events?

    13 December 2018

    THoMer Inge: from the office to the festivals

    4 December 2018

    Growth hacking explained: the 4-step process to become a growth marketer

    3 December 2018

    Debate on the data skills of marketers with Koen Pauwels (3/3)

    26 November 2018

    Behind the scenes of data analytics tools & models with Koen Pauwels (2/3)

    23 November 2018

    What we learned at Web Summit 2018: Why adding a human touch to data is important

    20 November 2018

    Deep dive into data analytics with Koen Pauwels (part 1/3)

    20 November 2018

    Explore the world of data analytics with Professor Koen Pauwels

    14 November 2018

    THoMer Kristien: conscious consumer passionate about purpose-driven organizations

    12 November 2018

    How to leverage Voice Technology?

    12 November 2018

    An e-commerce launch for JACQ by Jacqmotte (JDE)

    5 November 2018

    Why you should start with Voice commerce today

    26 October 2018

    Voice Technology: more than a buzzword?

    26 October 2018

    How Messer Group generated 3 times more leads thanks to marketing automation

    19 October 2018

    5 Trends and technologies to watch from SuperNova 2018

    17 October 2018

    Sustainability: An important marketing responsibility

    5 October 2018

    A special message for our clients!

    4 October 2018

    SuperNova: the 5 most important take-aways for marketers

    26 September 2018

    How to make your employee advocacy program successful

    20 September 2018

    What you can learn from sustainable start-ups tackling world challenges

    20 September 2018

    You don't measure your shoe size in square feet, do you?

    19 September 2018

    Why 'purpose' should be on every organization's priority list

    19 September 2018

    How to launch a social media employee advocacy program

    4 September 2018

    How The House of Marketing's 360° talent development approach came to life

    9 August 2018

    Diving into innovation: a business design thinking training

    30 July 2018

    Long live summer! The 2018 edition of our Summer Informal

    26 July 2018

    Ain't no mountain high enough

    26 July 2018

    Taming wild ideas into a well-prioritized roadmap for your marketing automation implementation

    18 July 2018

    GDPR in force: what is the impact on your Google Ads and Facebook strategy?

    18 July 2018

    Discover the ultimate innovation kickstart toolkit

    12 July 2018

    How much is too much? Managing contact pressure in automated marketing flows

    9 July 2018

    #NeverStopLearning: what trainings at our house look like

    29 June 2018

    Ah, those summer nights! Throwback to our BBQ event

    27 June 2018

    What if your marketing team only sends out emails on your marketing automation platform?

    27 June 2018

    The toolbox of a digital marketer

    23 June 2018

    Your employees, your best brand ambassadors

    20 June 2018

    The drivers behind conversion rates: meet UX and UI

    13 June 2018

    How to set up your marketing automation dream team

    12 June 2018

    3 learnings from The Next Web Conference 2018

    31 May 2018

    Come out, come out wherever you are...

    31 May 2018

    How can sales and marketing both benefit from marketing automation?

    30 May 2018

    Marketing automation does not happen automatically

    22 May 2018

    BotBakery and Ingenico launch Belgium’s first payment-chatbot

    13 May 2018

    How the female gaze is changing marketing

    18 April 2018

    Sexy and Sustainable? YES we can!

    12 April 2018

    Persbericht - The House of Marketing onthult de resultaten van de Yearly Marketing Survey 2018

    12 April 2018

    Communiqué de presse - The House of Marketing dévoile les résultats de l'enquête Yearly Marketing Survey 2018

    29 March 2018

    A messaging experience to improve your conversion

    27 March 2018

    Making your customer click? Don't just wait and see

    9 March 2018

    Communiqué de presse - Les Belges font de plus en plus d’achats en ligne : le nombre de transactions augmente de 40 %

    9 March 2018

    Persbericht - Belg shopt steeds meer online: aantal transacties stijgt met 40%

    22 February 2018

    Do you glow? A piece about lightening bugs and informal leadership

    1 February 2018

    The Impact of GDPR on Marketing: A step-by-step approach to manage GDPR compliance

    29 January 2018

    Persbericht – BotBakery lanceert chatbot Vic voor

    22 January 2018

    Marketing on steroids, thanks to Artificial Intelligence – and how your company can start planning for AI (part 2/2)

    22 January 2018

    Marketing on steroids, thanks to Artificial Intelligence – and how your company can start planning for AI (part 1/2)

    11 January 2018

    The Impact of GDPR on Marketing: Data mapping, a valuable business asset required for GDPR

    21 December 2017

    The Impact of GDPR on Marketing: DPI what? DPIA!

    7 December 2017

    The impact of GDPR on Marketing: The more you automate your data-driven marketing, the more you need to think

    6 December 2017

    Top 10 best growth hacking tools to boost your digital marketing efficiency

    30 November 2017

    The Impact of GDPR on Marketing: Your privacy notice, the new bestseller?

    22 November 2017

    What we’ll remember from the 2017 Web Summit

    22 November 2017

    The Impact of GDPR on Marketing: Will the GDPR eat your cookies?

    16 November 2017

    The Impact of GDPR on Marketing: Yes, I do… Explicit consent versus legitimate interest

    13 November 2017

    Why messaging apps will shake up your social media strategy

    23 October 2017

    Wanted: Chief Customer Officer

    26 September 2017

    How marketers become THoMers

    19 September 2017

    How blockchain technology will revolutionize marketing

    7 September 2017

    Data as a competitive advantage: The Netflix Story

    4 September 2017

    Top 5 marketing podcasts for making your daily commute memorable

    21 August 2017

    Oh no… not another article about GDPR!

    16 August 2017

    3 areas of teamwork to improve: the individual, interactions and company culture

    8 August 2017

    7 concrete tips to convince senior management of the need for change

    7 August 2017

    Une étude démontre que les entreprises belges sont à la traîne sur le plan des technologies de marketing

    7 August 2017

    Studie bewijst: Belgische bedrijven hinken achterop op vlak van Marketing Technology

    1 August 2017

    A toast to the summer!