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The blog

Discover smart tips, personal stories and our take on the latest marketing trends
27 October 2021

The THoM Digital Transformation Framework

13 October 2021

Is sustainable marketing overhyped?

13 October 2021

Digital transformation to improve customer experience #Digitaltransformation

4 October 2021

How to win the digital race within pharma? Growth Marketing is the answer

29 September 2021

How did Essent reduce their churn through Value Management?

23 September 2021

Looking back on Immersion Camp 2021

21 September 2021

Communiqué de presse - La durabilité ne constitue pas une préoccupation pour le (jeune) consommateur

21 September 2021

Persbericht - Duurzaamheid geen kopzorg voor de (jonge) consument

16 September 2021

How marketing automation can decrease your CO2 impact and increase your conversion

9 September 2021

Why the digital pace of healthcare companies is defined by its organizational design

19 August 2021

How Marketing Automation can decrease your CO2 impact and increase your conversion

5 August 2021

Only generalist marketers in your team? You're probably missing out on some interesting business potential...

26 July 2021

Podcast: Marketing Automation, a win-win strategy for businesses and customers

13 July 2021

Summer recos from the THoMers: top 10 bars

13 July 2021

Summer recos from the THoMers: top 10 restaurants

13 July 2021

Summer recos from the THoMers: top 10 places to visit

13 July 2021

Summer recos from the THoMers: top 10 brunch places

29 June 2021

Communiqué de presse – Customer Collective renforce son offre en ‘data science’ et analyse des données avec l’arrivée de addData et B-New Digital

29 June 2021

Press release - Customer Collective strengthens offering in data science and digital analytics with the arrival of addData and B-New Digital

29 June 2021

Persbericht - Customer Collective versterkt aanbod in data science en digital analytics met de komst van addData en B-New Digital

22 June 2021

Communiqué de presse – Customer Collective réalise ses ambitions internationales : le groupe accueille Fightclub, la « meilleure agence full service des Pays-Bas »

22 June 2021

Press release - Customer Collective realizes international ambitions: group welcomes Fightclub, ‘best full-service agency of the Netherlands’

22 June 2021

Persbericht - Customer Collective realiseert internationale ambities: groep verwelkomt Fightclub, ‘beste full-service agency van Nederland’

16 June 2021

Podcast: Value Management: How ID Marketing can help to fight churn in the most efficient way

11 May 2021

How did BASE validate their new value proposition and test the product-market fit of their offering with TADAAM?

5 May 2021

Persbericht - Groei als gemene deler: Customer Collective deelt marketingexpertise met leden Voka Antwerpen-Waasland om hun groeitraject te ondersteunen

26 April 2021

Podcast: The concrete impact of Integrated Data Marketing - the case of Luminus

21 April 2021

Communiqué de presse – The House of Marketing et BUFFL s’associent pour accélérer les trajets d’innovation grâce à un processus de validation rapide et efficace

21 April 2021

Press release - The House of Marketing and BUFFL join forces to accelerate innovation tracks by implementing a fast and efficient validation process

21 April 2021

Persbericht - The House of Marketing en BUFFL bundelen hun krachten om innovatietrajecten te versnellen dankzij snel en efficiënt validatieproces

12 April 2021

How to create sustainable products that delight your consumers

31 March 2021

The "Ghost Click Effect": A troubling phenomenon you shouldn't ignore in your e-mail campaigns

31 March 2021

Most wanted business skill: Empathy

29 March 2021

Press release - The House of Marketing, Upthrust, Grava & Dignify launch Customer Collective

29 March 2021

Communiqué de presse - The House of Marketing, Upthrust, Grava & Dignify lancent Customer Collective

29 March 2021

Persbericht - The House of Marketing, Upthrust, Grava & Dignify lanceren Customer Collective

24 March 2021

How retailers help their clients make sustainable decisions

22 March 2021

Veepee: "Free shipping? There is no such thing as a free lunch."

15 March 2021

Making social impact through a marketplace model

10 March 2021

How Argenta doubled conversions through Marketing Automation

10 March 2021

Press release - 20,000 new webshops, a turnover of 8.8 billion euros and 108 million recorded transactions

10 March 2021

Communiqué de presse - 20.000 nouvelles boutiques en ligne, un chiffre d'affaires de 8,8 milliards d'euros et 108 millions de transactions

10 March 2021

Persbericht - 20.000 nieuwe webshops, een omzet van 8,8 miljard euro en 108 miljoen transacties

8 March 2021

Build a great omnichannel experience through "co-co": collaborate and coordinate!

1 March 2021

Build an e-shop in 30 days, from idea to the first order: Chef Basket did it

1 March 2021

How Kazidomi almost tripled their revenues during a pandemic

22 February 2021

How to rock your FMCG e-commerce sales

21 February 2021

Why FMCG companies are losing to smaller rivals

17 February 2021

Telemedicine in Belgium: barriers and facilitators for physicians and patients

16 February 2021

How we helped Partena Professional to launch the future of payroll

10 February 2021

How Messer Group generated 3 times more leads thanks to Marketing Automation

2 February 2021

How ID Marketing will disrupt the innovation process and boost your performance

2 February 2021

How Integrated Data (ID) Marketing will disrupt Business Design Thinking

22 January 2021

10 Belgian companies leading the way in sustainable e-commerce

22 January 2021

Data as a game changer: its impact on the football industry

13 January 2021

Podcast: How marketers can drive organizational change

12 January 2021

Crisis alert: 10 tips to stand tall as a marketer in times of crisis

12 January 2021

Which marketing capabilities do you need to accelerate your business growth?

12 January 2021

Bridging silos to define a strategy for digital marketing channels

11 January 2021

Put your money where your mouth is: why the brain matters more than words when it comes to sustainable marketing

10 January 2021

Why you should consider going agile, and how to start right away

7 January 2021

The top marketing trends for 2021

17 December 2020

Why purpose marketing is important, but too often fails

30 November 2020

Podcast: ID Marketing, what is this integrated revolution?

30 November 2020

How we implemented Integrated Data Marketing for Luminus, one of the biggest energy suppliers in Belgium

27 November 2020

What the heck is digital acceleration?

23 November 2020

Communiqué de presse - UPTHRUST & The House of Marketing accueillent Grava et renforcent position de leader du marché dans le domaine du marketing digital ainsi que du growth et performance marketing

23 November 2020

Press release - UPTHRUST and The House of Marketing welcome Grava and reinforce their market leadership position in digital performance marketing and growth marketing

23 November 2020

Persbericht - UPTHRUST en The House of Marketing verwelkomen Grava en versterken hun marktleiderspositie in digital performance marketing en growth marketing

17 November 2020

How we guided growing non-profit organization Amfora towards a clear value proposition and strong content strategy

10 November 2020

How to create an engaging digital dialogue with your target physician

8 October 2020

How we guided these companies through their digital acceleration journeys

7 October 2020

How did IRU implement a digital data-driven strategy?

29 September 2020

Takeaways from the Uplift Virtual Summit: what Eminem & Bill Withers can teach you about customer experience

28 September 2020

Stepping away from traditional marketing: what makes a Growth Marketing dream team?

23 September 2020

How Multipharma doubled their e-commerce revenue through Growth Marketing

16 September 2020

Buying & selling cars online: how e-commerce is disrupting the automotive industry

9 September 2020

6 trends that are shaping the retail sector

4 September 2020

Ready to take control of my career by treading my own path!

3 September 2020

How I found my way to marketing consulting

2 September 2020

How I ended up in marketing consultancy by accident

1 September 2020

And that’s how I became the marketing consultant I was meant to be…

30 July 2020

3 powerful trends in content strategy: how can you take action today?

23 July 2020

The 10 commandments of Tomorrowland

2 July 2020

What are SMART innovations?

24 June 2020

Webinaire interactif - «Healthusiasm» : la formule secrète pour améliorer la santé et le bonheur de vos clients

24 June 2020

Interactief webinar - Healthusiasm: de geheime succesformule achter gezondere en gelukkigere klanten

17 June 2020

Start innovating today: apply the ultimate innovation toolkit

15 June 2020

Keep is the new get: 3 key enablers for a successful long-term retention strategy

11 June 2020

Communiqué de presse - The House of Marketing et Upthrust accélèrent dans une nouvelle phase de croissance avec l'acquisition de Gafas et une structure de management adaptée

11 June 2020

Persbericht - The House of Marketing en Upthrust zetten met acquisitie van Gafas en aangepaste managementstructuur volgende stappen in groeiverhaal

11 June 2020

12 tools to boost your company's innovation skills

5 June 2020

Webinaire interactif - L’influence du coronavirus sur l’e-commerce : The House of Marketing en entretien virtuel avec et Noukie’s

5 June 2020

Interactief webinar - Hoe corona het e-commerce landschap beïnvloedt: The House of Marketing in virtueel gesprek met en Noukie’s

25 May 2020

Why each healthcare company should boost their innovation efforts

21 May 2020

8 nifty dos and don'ts to consider when applying business design thinking

18 May 2020

Business Design Thinking during and after COVID-19: stop faking, start caring and reacting appropriately

18 May 2020

3 obstacles that prevent you from increasing your digital marketing performance

15 May 2020

3 things you can learn from Belgium's Best Brands

12 May 2020

How COVID-19 will have a lasting impact for marketers in pharmaceutical companies

29 April 2020

Insights from what are the advantages of selling through online marketplaces?

28 April 2020

Grow your e-commerce business through marketplaces: the Noukie's case

28 April 2020

9 e-commerce practices that I haven't seen in Belgium yet

21 April 2020

Communication best practices in times of COVID-19

21 April 2020

Communiqué de presse – La moitié des marketeers belges ne sont pas en mesure de transformer la crise du coronavirus en opportunité: The House of Marketing & Upthrust lancent 8 Acceleration Sprints

21 April 2020

Persbericht - Helft Belgische marketeers niet in staat om coronacrisis te transformeren in opportuniteit: The House of Marketing & Upthrust lanceren 8 Acceleration Sprints

20 April 2020

With changing consumer behavior, will a walk-in-the-park stay the #1 city trip after COVID-19?

17 April 2020

10 steps to a customer-centric Value Proposition

8 April 2020

10 VoiceTech tools you can use in your home office today (in times of Corona)

1 April 2020

What could block the e-commerce boom in times of COVID-19?

30 March 2020

Expert business design thinking insights from Professor Marion Debruyne

19 March 2020

Can Belgium compete against foreign e-commerce players?

17 March 2020

The impact of COVID-19 on e-commerce: what can we expect to see change?

13 March 2020

In light of COVID-19 virus: info regarding our measures

5 March 2020

Press release - Belgian webshops achieved a turnover of 8.2 billion euros of which one fourth from exports

5 March 2020

Communiqué de presse - Les webshops belges réalisent un chiffre d'affaires de 8,2 milliards d'euros, dont un quart à l'exportation

5 March 2020

Persbericht - Belgische webshops realiseren een omzet van 8,2 miljard euro waarvan een vierde wordt geëxporteerd

3 March 2020

How we guided a large pharmaceutical company towards a strong digital strategy based on target group insights

3 March 2020

5 trends that will continue to shape e-commerce in 2020

19 February 2020

A data-driven approach to customer journey mapping

11 February 2020

Give a voice to your brand

11 February 2020

Thinking of rolling out a voice strategy?

4 February 2020

Short Q&A with our THoMer Oliver

4 February 2020

Short Q&A with our THoMer Laurent

4 February 2020

Short Q&A with our THoMer Alexandra

4 February 2020

How we developed the positioning and brand identity of a leading medical device company in the coronary market

28 January 2020

Why purpose marketing doesn't exist (and that's exactly why you should be doing it)

28 January 2020

The role of businesses in securing a sustainable future is changing: where does this shift come from and why is it important for you?

28 January 2020

Expert talks: uncovering the power of growth marketing at Antwerp Management School

17 January 2020

How we identified early adopters to prepare the EMEA-launch of a new cardiological device

15 January 2020

5 things I learned about e-commerce as a 20-something online shopper

3 January 2020

How did Argenta implement marketing automation?

18 December 2019

What can you learn from these 5 top-notch Christmas campaigns of 2019

16 December 2019

How Belgian companies are deftly catching the Voice Tech wave

12 December 2019

Communiqué de presse –Upthrust recrute les experts en digital de renom Yannick Khayati et Emanuel Nuyts pour continuer sa croissance fulgurante

12 December 2019

Persbericht – Upthrust trekt digitale toptalenten Yannick Khayati en Emanuel Nuyts aan om pijlsnelle groei verder te accelereren

25 November 2019

You asked, we answer: 7 FAQs about data in marketing

22 November 2019

Black Friday: tradition or just a label for another sales period?

19 November 2019

Discover the 3 key Marketing Automation challenges of Barco & UNILIN

19 November 2019

Why brand marketing is the most powerful form of democracy

18 November 2019

Meet the Estonian Mafia

18 November 2019

Sustainability sells, but how environmentally friendly is our e-commerce?

13 November 2019

THoMer Céline: like a fish in the water

30 October 2019

Deze 5 trends bereiden je vandaag al voor op de mobile marketing van morgen

23 October 2019

Niets kan mobile marketing nog stoppen met deze technologieën

9 October 2019

How Keytrade Bank improved their digital strategy

9 October 2019

THoMer Jean-Marc: the story of a volunteer

5 October 2019

How the Immersion Camp prepared us for life @ The House of Marketing – in 3 steps

3 October 2019

The ABC of growth marketing

1 October 2019

How ARAG applied business design thinking to shift towards a customer-centric organization

26 September 2019

Press release - Down2Earth Capital and Quanteus Group join forces to accelerate next phase growth ambitions of The House of Marketing and Upthrust

26 September 2019

Persbericht - Down2Earth Capital en Quanteus Group slaan de handen in elkaar om de groeiambities van The House of Marketing en Upthrust te realiseren

26 September 2019

Communiqué de presse - Down2Earth Capital et Quanteus Group unissent leurs forces pour accélérer la croissance de The House of Marketing et Upthrust

16 September 2019

Quanteus teambuilding 2019: 'back in time'

12 September 2019

THoMer Elisa: when work meets working out

27 August 2019

Lead scoring: best practices

27 August 2019

3 questions to know if lead scoring is for you

27 August 2019

7 steps to create your own lead scoring model

27 August 2019

What is lead scoring? The difference between demographic and behavioral scoring explained

14 August 2019

Cheers to summer: our Summer Informal 2019

8 August 2019

THoMer Dries: where marketing meets six strings

25 July 2019

Get inspired by these Belgian companies driving growth through personalized experiences

11 July 2019

THoMer Stephanie: from struggling to fit in to craving to stand out

25 June 2019

How are you measuring your personalization efforts?

25 June 2019

Personalization journey: are you still on the right track?

25 June 2019

How to start your personalization journey

25 June 2019

Why (personalized) customer experience should be at the top of your agenda

19 June 2019

7 take-aways from The Next Web 2019

18 June 2019

How a Messenger chatbot increased the number of BASE users who reload digitally

12 June 2019

THoMer Pieter: past life party planner

21 May 2019

THoMer Shermaine: making the most of motherhood and marketing

17 May 2019

Hyper-personalization takes experiences to the next level – Our key take-aways from Adobe Summit EMEA 2019

15 May 2019

8 elements of comparison between setting up a Marketing Automation tool and running a marathon

9 May 2019

Communiqué de presse - Les entreprises sont ouvertes à l'innovation, mais bloquent souvent sur sa mise en œuvre

9 May 2019

Persbericht - Bedrijven staan open voor innovatie, maar uitvoering stokt

17 April 2019

A letter to my kids and the rest of Generation Alpha

11 April 2019

5 golden tips for designing great digital marketing dashboards

9 April 2019

THoMer Laurent: passionate about purpose-driven business

3 April 2019

Communiqué de presse - La croissance des webshops belges représente plus de 70 millions de transactions et une valeur de 7 milliards d'euros

3 April 2019

Persbericht - Groeiend aantal Belgische webshops is goed voor meer dan 70 miljoen transacties en een waarde van 7 miljard euro

6 March 2019

THoMer Charlot: a legal fish in the marketing bowl

20 February 2019

E-commerce in Belgium: what's in the numbers?

20 February 2019

Relive our #THoMski2019

20 February 2019

Has 'big data' killed customer segmentation as we know it? How hyper-personalization is taking over

14 February 2019

The great mystery of the 'pastinaak' hype: the grey zone of online advertising

12 February 2019

THoMer Alexandre: straight from the running track

22 January 2019

Empowered by Quanteus Group: dreaming big, even in the classroom

17 January 2019

THoMer Stijn: L.A. Calling

16 January 2019

Marketing for an audience of one: how to create personalized customer experiences

27 December 2018

Purpose brands: hype or not?

20 December 2018

Building Belgium's first telecom chatbot with integrated payment in Messenger for BASE

20 December 2018

Persbericht - BotBakery lanceert de eerste Belgische telecomchatbot met geïntegreerd betalingssysteem voor BASE

20 December 2018

Communiqué de presse - BotBakery lance le premier chatbot télécom belge avec système de paiement intégré pour BASE

19 December 2018

Become an experience maker: how to create personalized customer experiences

17 December 2018

Ever considered using your marketing automation tool for organizing (B2B) events?

13 December 2018

THoMer Inge: from the office to the festivals

4 December 2018

Growth hacking explained: the 4-step process to become a growth marketer

3 December 2018

Debate on the data skills of marketers with Koen Pauwels (3/3)

26 November 2018

Behind the scenes of data analytics tools & models with Koen Pauwels (2/3)

23 November 2018

What we learned at Web Summit 2018: Why adding a human touch to data is important