The blog

Once upon a time, I was probably the most firmly rooted marketer you could find in Belgium. For the first 12 years of my career, I climbed the ladder from Junior Brand Manager for Fristi and Nutroma to Marketing Manager for the value brands portfolio and OOH with Friesland Campina, handling projects in different countries in Europe.

THoMers Eva and Alexandra look back on a successful digital marketing strategy project together with Steven De Backer, Head of Communication and Activation Manager at Keytrade Bank. Watch the video to find out how Keytrade shifted from a product-driven towards a consumer-driven strategy.

Before jumping into the deep waters of the job market, a lot of young graduates ask themselves: should I start looking for that dream job as quickly as possible or should I pursue something bigger? I chose the latter: let me tell you all about my experience as a volunteer in the Philippines.

I thought I was on the way to a VP position in a large multinational. I had spent several years after university working my way up the corporate ladder, eager to explore different opportunities at renowned companies such as Microsoft, Sony, Whirlpool and AB-InBev. More than once I had been able to switch roles to accommodate my never-ending need for new challenges. I was rewarded quite well for my performance and eagerness, yet I never felt truly at ease in any of the roles I was in.

The Immersion Camp is a yearly tradition at The House of Marketing and is designed to give a fitting welcome to the new joiners. It is an intense week filled with training session and team activities, one that prepares every participant for life at The House of Marketing. Here’s how:

Still no clue what Growth Marketing is about? No worries, you’re not alone! Our Yearly Marketing Survey revealed that more than two-thirds of all Belgian marketeers are not yet optimizing their marketing actions by applying Growth Marketing initiatives. Rearing to get started yourself and become part of the winning team? Let me introduce you to the ABC of Growth Marketing.

The popularity of online shopping continues to increase year after year. In a recent article we explained that online shopping can – under certain circumstances – have a negative impact on our beloved planet.

THoMers Eline and Cédric sat down with Mireille Urlus, CEO of ARAG, to talk about their successful collaboration over coffee. With the help of the business design thinking methodology, ARAG was able to shift towards a more customer-centric organization. 

Diegem, September 25th, 2019 – The House of Marketing, the number one strategic marketing consultancy and staffing firm in Belgium, which was acquired by Quanteus Group in 2014, has posted solid double-digit growth in the last five years, and today has over 100 Consultants and a strong network of Freelancers. Its sister company Upthrust – a digital business accelerator offering digital sales & marketing expertise, from staffing to project delivery – has enjoyed extremely rapid growth since coming onto the market in 2018. Both companies are now ready for the next step in their international expansion.

Diegem, 25 September 2019 – The House of Marketing, het toonaangevende strategisch marketingconsultancy- en interim managementbureau in België, werd in 2014 overgenomen door Quanteus Group en heeft in de voorbije 5 jaar een sterke double-digit groei neergezet. Vandaag telt het bedrijf meer dan 100 consultants en een sterk netwerk van freelancers. Zusterbedrijf Upthrust, een digitale business accelerator die digitale sales- en marketingexpertise biedt, is sinds het ontstaan in 2018 een toonvoorbeeld van snelle groei. Beide bedrijven zijn nu klaar voor de volgende stap in hun nationale en internationale uitbreiding.