The blog

Episode 06 — The House of Marketing Podcast   With Pierre Degreef, founder of Chef Basket, and Stephanie Tang, Senior Consultant at The House of Marketing.   Chef Basket is one the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the horeca shutdown on food suppliers and decided to bring professional grade produce to consumers. From the initial idea to the first order, only thirty days went by.

Episode 05 — The House of Marketing Podcast   With Marine Rozet, Retention & Partnerships Manager at Kazidomi​, and Stephanie Tang, Senior Consultant at The House of Marketing.   Kazidomi is an online personalized food market with a focus on healthy and organic products. Kazidomi's revenues almost tripled in 2020. In this podcast, Marine Rozet tells where this exceptional growth came from: the surge of new customer segments, a higher purchase frequency and a greater awareness and interest for healthier products.

In 2020, e-commerce was literally everywhere. And for now, its accelerated breakthrough does not seem to be slowing down in 2021. E-commerce sales have broken many records in the last year, from incredible delivery peaks (660.000 parcels a day for Bpost!) to the online breakthrough of formerly difficult categories.

Research from Richard N. Foster has shown that the average lifespan of companies listed on the S&Ps 500 – the 500 most valuable companies traded on the U.S. stock market – was 61 years back in 1958. Today, the average lies more around 18 years. At this pace, 75% of the companies quoted today on the S&P 500 are set to disappear by 2027. Too big to fail? For FMCG companies, growth is no longer a given. Quick wins have become rarer, markets are becoming saturated, and the world has changed and evolved rapidly thanks to technology. A lot of smaller players have spotted opportunities and started grabbing market share from the big corporations. This triggers the question: How is it possible that small companies, with a fraction of the marketing budget of big FMCG companies, are winning more and more market share and hurting the big guys?

Telemedicine is a broad term. For the purpose of this article, we will define telemedicine as a two-way video and audio-based interaction between a healthcare professional and a patient concerning a health topic or issue, replacing a regular face-to-face conversation. For the sake of simplicity, the term virtual consultations will be used in the rest of the article.

The Innovation Team at Partena Professional is on a mission to disrupt the payroll industry with Payabl’. It’s a brand-new app which allows employees to decide when they receive the salary they’ve already earned instead of waiting until the end of the month.

Episode 03 — The House of Marketing Podcast   With Eline Khancheh Zar, Senior Consultant at The House of Marketing and leading a Business Design Thinking (BDT) sprint.   In this episode we dig a little deeper into the concept of ID marketing by looking at how it can be applied to the innovation process. Eline, Senior Consultant at The House of Marketing, explains what Business Design Thinking (BDT) is and how ID marketing will revolutionize the way we innovate.

To avoid this risk of failure when launching a new product or service, we revolutionized the Business Design Thinking framework by incorporating Integrated Data (ID) Marketing. By adding ID Marketing to your methodology, you put yourself in your customer's shoes while constantly checking in with them through validation. This is your key to successful innovation.

Since I was a kid, I’ve always been intrigued by sports. The tension, the competitiveness, the unreal happiness of winning and even the huge disappointment of losing are feelings that cannot be matched. As I wasn’t touched by a magic wand, my sporting career remained pretty recreational.

After a turbulent year in which quarantine, social distancing and lockdown have become part of our daily vocabulary, let’s take a look back at what we have learned as marketers. Which capabilities are crucial to step up and stand tall in times of crisis and to cope with the challenges we have all faced over the last months?