Podcast: The concrete impact of Integrated Data Marketing - the case of Luminus
Episode 09 — The House of Marketing Podcast With Marnix Van Vrecken, product manager at Luminus, and Stijn Sommerijns, growth marketing director at Upthrust. In our first episode of this podcast, Lies Taerwe, Managing Director at The House of Marketing, joined us to explain how ID Marketing can revolutionize today and tomorrow's way of doing marketing. Today, we would like to continue on this ID Marketing journey to help understand better how ID Marketing has a very concrete impact on marketing. To do this, we will dive into a case at Luminus, all about the launch of a new offer.