The Hub

Are you familiar with the business design thinking methodology? It's a mindset, a customer-centric approach to problem solving and a way to design things right (versus designing the right things) based on customer needs. The approach focuses on doing rather than thinking and provides a solution to cope with a constantly changing world. Visualizing our explanation: 

With an overload of tools and techniques to implement innovation at your company nowadays, we have made it easy for you: we have curated a list of 12 tools we think you might actually use and like.  Enjoy!

How we wish summer could last forever. Last week, we celebrated our favorite time of the year with our Summer Informal. During the annual event, employees and freelancers of The House of Marketing gather to mingle.

Our THoMers like tackling challenges – and they don't stop once work hours are over. This spring, THoMer Karel, his wife and our group CFO's husband conquered the Mont Ventoux, while THoMer Lise and her dad showed off our company colors on top of Le Grand Ballon.  Check out the proof below!

The decision has finally been taken, you are about to invest in a marketing automation tool! Now the fun part begins: discussing wish lists. It can be quite complex for a decision maker to go from the wildest ideas for a new tool to a concrete prioritized list of tool requirements.

Unless you have been able to hide yourself from all the buzz about data protection, the chances are high that by now you’re familiar with the General Data Protection Regulation (GDPR) and the upcoming E-Privacy regulation (EPR). But what impact do all these new regulations have on your digital advertising activities?

We all want to bring more innovation to the workplace and into our business model. But how to start? THoMer Stefan created the ultimate innovation kickstart toolkit that will help you get the ball rolling into the right direction. Ready? Buckle your seat, here we go!

How many emails can I send my prospects before they get annoyed? And how much time should I leave in between? These are questions many marketers are struggling with. If the so-called "contact pressure" becomes too high (also referred to as "marketing fatigue"), prospects might develop a grudge against your brand. As a result, they will start to actively avoid you, which leads to unsubscribes – or worse: to spam complaints. On the other hand, not getting in touch with your customer on a regular basis will most likely result in missed opportunities. 

At The House of Marketing, we heavily invest in the growth of our THoMers. Our interactive trainings and get-togethers aim to broaden horizons, both professionally and personally. We selected 3 trainings we’ve recently hosted in-house:

It’s difficult to make predictions, especially about the future. As predicted, 2018 will most likely be a year of growth for most organizations, as the global economy is on the rise. Many businesses, however, are already facing the next challenge: how can they grow faster, or at least as fast as their competitors?