The blog

I struggled, but I had fun while doing it. This is what sums up my Immersion Camp experience.

Une première étude sur la motivation sous-jacente des choix des consommateurs réfute certains postulats antérieurs

Eerste onderzoek naar onderliggende motivatie voor consumentenkeuzes ontkracht eerdere veronderstellingen

Let’s start with a question. What do you think is the most polluting: a paper advertisement brochure or a marketing email? Let me guess, you said the paper brochure. Actually, the answer is not that simple.   In this article, we discuss a more sustainable alternative for paper brochures that will at the same time increase your conversion rate. I will start by telling you this much - the solution lays in the combination of emails and paper folders. It’s all about the right content, on the right time in the right shape. But first let’s look at some data. Are you more interested in the solution, in that case you can directly go to the second part.

Healthcare companies arrived rather late at the digital party, but the good news is that they are catching up as we speak, which makes this an extremely exciting time! As many of our customers active in the healthcare industry, we are witnessing an interesting shift. Not only are companies setting up partnerships and ecosystems with tech providers or start-ups, but they are also taking steps within their organizations by, for example, creating new job roles with a focus on digital and/or customer experience.  

Let’s start with a question: What do you think is the most polluting: a paper advertisement brochure or a marketing email? Let me guess, you said the paper brochure. Well, the story is not that simple.

When a company starts, their focus generally lies on attracting new customers. Their marketing efforts are therefore almost 100% focused on customer acquistion. It is at this moment that the value of a real marketing generalist shines through, and they get praised (yes, you should praise your marketing team from time to time, we like that) for being able to create an overall story and strategy which makes sense and brings in new business. However, where this approach makes complete sense in the beginning, chances are that once your company has reached a certain level of maturity, there is less and less value to be won with new customers. Instead, more efforts need to shift towards the existing customer base, and so should your marketing team's competencies.

Episode 11 — The House of Marketing Podcast   With: Alexandra Maesen, Senior Consulting Manager and Marketing Automation Expert  Dirk Blondeel, Senior Business Manager at Customer Collective and Marketing Automation Lead at The House of Marketing    Today, we focus on Marketing Automation. Our Marketing Automation experts, Alexandra & Dirk, explain what Marketing Automation is, how it can help answer specific business challenges & needs, and how it can add value to the end customer in a B2C and B2B environment. Thanks to their extended expertise and practical examples we get a clearer view of how to implement a Marketing Automation project including some dos and don’ts.

For you to get inspired this summer: a top 10 of bars, tested and approved by our THoMers.  

For you to get inspired this summer: a top 10 of restaurants, tested and approved by our THoMers.