The blog

Digital transformation, what a fancy term! Isn’t it? However, digital transformation is imperative for all businesses, from the smallest to the biggest company. It’s a message that starts to pop up in every keynote, article, studies, podcast and discussion related to how businesses can remain competitive in today’s digital world. But what does it mean concretely? Do you ask yourself questions such as: ‘What are the specific steps to take?’ ‘Do I need to hire a digital expert or a consulting service?’ ‘Where do I stand vs the competition?’ ‘What digital strategy should I adopt?’ ‘Is it really worth it?’ This article aims to help you answer some of these questions and to clearly explain what digital transformation is about. 

Big news came out last week: new research done in the Belgian retail sector claims sustainability is not a decision driver when choosing a supermarket brand. Especially for younger consumers (18-29). Does this mean you should shift your sustainable marketing spending? We think you shouldn’t. Read on if you dare. 😉

In this episode, David Vansteenbrugge, Managing Director at addData joins us to explain how digital transformation helps companies adapting to customers’ needs and new behaviour by leveraging new technologies in order to improve customer experience.

Implementing Growth Marketing in a highly regulated environment like pharma sounds like a crazy idea, right? How could you, if you’re dealing with many limitations and barriers such as the overload of policies and restrictions, the high involvement of different stakeholders, the long validation and approval processes and the lack of a structured approach when starting a new project? Moreover, physicians and patients often show a lack of digital engagement through digital channels. So why would you even consider it, as the world of Growth Marketing seems just too different from the world of pharma?

Over the last couple of years, the energy market has become increasingly competitive. There's a major focus on acquisition; think of attractive promotions and comparison websites, which imply that a customer can easily switch suppliers and save money.

I struggled, but I had fun while doing it. This is what sums up my Immersion Camp experience.

Une première étude sur la motivation sous-jacente des choix des consommateurs réfute certains postulats antérieurs

Eerste onderzoek naar onderliggende motivatie voor consumentenkeuzes ontkracht eerdere veronderstellingen

Let’s start with a question. What do you think is the most polluting: a paper advertisement brochure or a marketing email? Let me guess, you said the paper brochure. Actually, the answer is not that simple.   In this article, we discuss a more sustainable alternative for paper brochures that will at the same time increase your conversion rate. I will start by telling you this much - the solution lays in the combination of emails and paper folders. It’s all about the right content, on the right time in the right shape. But first let’s look at some data. Are you more interested in the solution, in that case you can directly go to the second part.

Healthcare companies arrived rather late at the digital party, but the good news is that they are catching up as we speak, which makes this an extremely exciting time! As many of our customers active in the healthcare industry, we are witnessing an interesting shift. Not only are companies setting up partnerships and ecosystems with tech providers or start-ups, but they are also taking steps within their organizations by, for example, creating new job roles with a focus on digital and/or customer experience.