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Strategic Marketing Consulting & Interim Management

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Strategic Marketing Consulting & Interim Management

How can marketers drive growth through innovation? The 16th edition of our Yearly Marketing Survey deep-dives into 3 methodologies for growth.

ACCESS THE YMS2019

Dream
Think
Do

Dreams become reality 
when we put our mind to it.

At The House of Marketing, we dare to challenge the status quo and dream with our clients in these ever-changing times. Our entrepreneurial instincts and future-proof vision on marketing enable us to inspire and stimulate innovation, while keeping our finger firmly on the pulse of the latest marketing trends.

Think twice.
Then act.

We are the architect of ideas for our clients, transforming dreams into reality through strategic marketing consulting. The House of Marketing is at the forefront of marketing thinking and doing, driven by a connected hub of dedicated entrepreneurial THoMers who look at opportunities beyond the job.

Stop doing what is easy.
Start doing what is right.

From vision to strategy, down to the last mile of implementation, The House of Marketing bridges the knowing-doing gap through interim management. Bringing in a THoMer means bringing in a highly motivated, curious, optimistic, hands-on and pragmatic personality who can and dares to leave a mark.

The blog

Step into The House of Marketing - discover smart tips, personal stories and our take on the latest marketing trends.

 

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Yearly Marketing Survey 2019

How do you become the driving force of business growth through innovation?

Read The Yearly Marketing Survey 2019
E-commerce Barometer 2018

Find out everything there is to know about the performance of Belgian webshops.

Discover The E-commerce Barometer 2018
Our THoMer Elisa cycling through the mountains
12 September, 2019

THoMer Elisa: when work meets working out

At The House of Marketing, we like clean presentations, successful projects and strong teamwork. But did you know we also love sports? More so, we even have a ...
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Client Story - argenta group
29 August, 2019

How Argenta doubled conversions through marketing automation

Early 2019, Argenta was facing a year full of challenges: installing a new agile team and adopting a new marketing automation tool, Adobe Campaign, with the ...
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headway-5QgIuuBxKwM-unsplash
27 August, 2019

Lead scoring: best practices

In the last article of our 4-part series on lead scoring, I share best practices to make sure you stay on the right track. Pre-reads for this blog post:
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Copy of Newsletter template
27 August, 2019

3 questions to know if lead scoring is for you

How do you know if lead scoring is beneficial for your company? In the second article of our 4-part series, I help you to decide based on 3 questions. Pre-read ...
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Copy of Newsletter template (1)
27 August, 2019

7 steps to create your own lead scoring model

How do you create your own lead scoring model? In the third article of our 4-part series, I guide you through 7 steps to build an efficient lead scoring model. ...
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Meet our THoMers
Our consultants are anything but your basic marketers. These seasoned pros are genuine architects of ideas and leave a lasting impression. Meet our marketing vanguards and discover how they can improve your marketing department.

Stephanie Tang

I’m Stephanie, senior innovation consultant and a third culture kid. As a Belgian-born Hong Kongese, I don’t fully belong in either culture even if I wanted to.
THoMer Stephanie: from struggling to fit in to craving to stand out
Stephanie Tang

Pieter Vanderbeeken

Hi, I’m Pieter. While I’m a familiar face in the THoM family, I haven’t always been your classic marketer: I used to be the mastermind behind the popular Moodclub parties. 
ThoMer Pieter: past life party planner
Pieter Vanderbeeken

Shermaine Mina

I was juggling being a mother of 3 with a full-time consulting job and a newly started entrepreneurial venture. How was I ever going to balance those on top of many other things?
THoMer Shermaine: making the most of motherhood and marketing
Shermaine Mina

Charlot Van Der Jeucht

Everyone knows you have to follow your dreams. But who dares to take the leap? I’m Charlot, a burgeoning daredevil that exchanged the legal profession for a career in marketing.
THoMer Charlot: a legal fish in the marketing bowl
Charlot Van Der Jeucht

Alexandre Van de Vel de Sousa

I'm Alexandre, former track & field athlete and member of the THoM family since 2018. Here’s my story, of how I moved from the running track to the marketing mill.
THoMer Alexandre: straight from the running track
Alexandre Van de Vel de Sousa

Stijn Sommerijns

I’ve always been passionate about traveling and getting myself immersed in new cultures. So when my previous employer presented me with the opportunity to move abroad, I knew I had to seize it.
THoMer Stijn: L.A. Calling
Stijn Sommerijns

Inge Van Israël

My passion for marketing reaches further than work hours: once I return home from my client project, I get behind my desk to practice my skills at another company - my boyfriend’s. He founded his own black metal record label.
THoMer Inge: from the office to the festivals
Inge Van Israël

Laurent Verbraken

I’m Laurent, a marketer with a passion for sustainable and conscious entrepreneurship. My story? I discovered how marketing works about 6000 kilometers away from home.
THoMer Laurent: passionate about purpose-driven business
Laurent Verbraken
A word from our clients
It was a real pleasure working with The House of Marketing. They are clearly experts in their domain and, on top of that, I was impressed by the enthusiasm, perseverance and agility of their teams. The business design thinking exercise performed with their input and support did not only generate 4 promising value propositions in a short period of time, but also created an important cultural shift towards a customer-centric organization across the various departments.
ARAG
Mireille Urlus
Chief Executive Officer at ARAG
Financial Services
Thanks to THoMers Stephanie, Laetitia and Magalie, the marketing team was able to quickly respond to the many challenges we were facing. The dazzling pace they got up to speed with the businesses, their creativity, entrepreneurial spirit and marketing expertise truly contributed to the overall business success, and have made them highly appreciated throughout the organization. If you are looking for marketing experts who can see the bigger picture and above all really nice people to temporarily join your team, we highly recommend The House of Marketing.
Bart Nyns
Bart Nyns
Automotive: Marketing Manager Volkswagen Commercial Vehicles - My Way - Group Fleet Solutions at D'Ieteren Auto
Transport & Logistics
To be honest, I've never seen such a professional approach. Even though THoMer Thomas was recruited for a less technical job, he needed to manage a technically difficult marketing automation platform. He's eager to learn, understand and perform in details.
UNILIN
Thomas Vanommeslaeger
COSI Lead Digital Platforms at UNILIN
Industry & Durables
The House of Marketing always offers quality. As a client, you can depend on them for a wide range of topics. All of the consultants that passed by here reflected on the bigger picture and integrated very well in our teams. The price tag is a bit hefty, but they deliver.
Keytrade Bank
Steven De Backer
Banking: Head of Communication and Activation at Keytrade Bank
Financial Services

Teaming up with UPTHRUST: We DO great together

We dream, think and do digital. For the implementation of our digital strategies, we join forces with our spin-off UPTHRUST. Don't think agency, think lean team: a pool of marketITers answers your need for in-house, operational digital marketing talent. UX specialists, acquisition experts, growth hackers - whether you're looking for help with a digital project or need to fill a digital resource gap, they've got your back.

Yearly Marketing Survey 2019

How can marketers drive growth through innovation? Our 16th YMS deep-dives into 3 methodologies for growth.

ACCESS THE YMS2019

Transport & Logistics
Consumer Goods & Retail
Financial Services
Telco & Media
Industry & Durables
Healthcare