Strategic Marketing Consulting & Interim Management

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Strategic Marketing Consulting & Interim Management

Discover a faster, more flexible and customer-centric way of doing marketing.

DISCOVER THE BRIEF INTRO TO AGILE GUIDE

Dream
Think
Do

Dreams become reality 
when we put our mind to it.

At The House of Marketing, we dare to challenge the status quo and dream with our clients in these ever-changing times. Our entrepreneurial instincts and future-proof vision on marketing enable us to inspire and stimulate innovation, while keeping our finger firmly on the pulse of the latest marketing trends.

Think twice.
Then act.

We are the architect of ideas for our clients, transforming dreams into reality through strategic marketing consulting. The House of Marketing is at the forefront of marketing thinking and doing, driven by a connected hub of dedicated entrepreneurial THoMers who look at opportunities beyond the job.

Stop doing what is easy.
Start doing what is right.

From vision to strategy, down to the last mile of implementation, The House of Marketing bridges the knowing-doing gap through interim management. Bringing in a THoMer means bringing in a highly motivated, curious, optimistic, hands-on and pragmatic personality who can and dares to leave a mark.

The blog

Step into The House of Marketing - discover smart tips, personal stories and our take on the latest marketing trends.

 

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ORGANIZATIONAL DESIGN

Listen to our podcast on organizational design

Listen to the podcast
DIGITAL PERFORMANCE MARKETING

The House of Marketing & UPTHRUST welcome Grava

Discover our partnership
How to rock your FMCG e-commerce sales
22 February, 2021

How to rock your FMCG e-commerce sales

In 2020, e-commerce was literally everywhere. And for now, its accelerated breakthrough does not seem to be slowing down in 2021. E-commerce sales have broken ...
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Why FMCG companies are losing to smaller rivals
21 February, 2021

Why FMCG companies are losing to smaller rivals

Research from Richard N. Foster has shown that the average lifespan of companies listed on the S&Ps 500 – the 500 most valuable companies traded on the U.S. ...
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Telemedicine in Belgium: barriers and facilitators for physicians and patients
17 February, 2021

Telemedicine in Belgium: barriers and facilitators for physicians and patients

Telemedicine is a broad term. For the purpose of this article, we will define telemedicine as a two-way video and audio-based interaction between a healthcare ...
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How we helped Partena Professional to launch the future of payroll
16 February, 2021

How we helped Partena Professional to launch the future of payroll

The Innovation Team at Partena Professional is on a mission to disrupt the payroll industry with Payabl’. It’s a brand-new app which allows employees to decide ...
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2 February, 2021

How ID Marketing will disrupt the innovation process and boost your performance

Episode 03 — The House of Marketing Podcast   With Eline Khancheh Zar, Senior Consultant at The House of Marketing and leading a Business Design Thinking (BDT) ...
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Meet our THoMers
Our consultants are anything but your basic marketers. These seasoned pros are genuine architects of ideas and leave a lasting impression. Meet our marketing vanguards and discover how they can improve your marketing department.

Jean-Marc Santolin

Before jumping into the deep waters of the job market, I lived an unforgettable volunteering experience in the Philippines.
THoMer Jean-Marc: the story of a volunteer
Jean-Marc Santolin

Elisa Van Looy

Did you know we have a Sports @ THoM initiative, set up by THoMer Lise, Alexandre and myself? Here's my story!
THoMer Elisa: when work meets working out
Elisa Van Looy

Stephanie Tang

I’m Stephanie, senior innovation consultant and a third culture kid. As a Belgian-born Hong Kongese, I don’t fully belong in either culture even if I wanted to.
THoMer Stephanie: from struggling to fit in to craving to stand out
Stephanie Tang

Pieter Vanderbeeken

Hi, I’m Pieter. While I’m a familiar face in the THoM family, I haven’t always been your classic marketer: I used to be the mastermind behind the popular Moodclub parties. 
ThoMer Pieter: past life party planner
Pieter Vanderbeeken

Shermaine Mina

I was juggling being a mother of 3 with a full-time consulting job and a newly started entrepreneurial venture. How was I ever going to balance those on top of many other things?
THoMer Shermaine: making the most of motherhood and marketing
Shermaine Mina

Charlot Van Der Jeucht

Everyone knows you have to follow your dreams. But who dares to take the leap? I’m Charlot, a burgeoning daredevil that exchanged the legal profession for a career in marketing.
THoMer Charlot: a legal fish in the marketing bowl
Charlot Van Der Jeucht

Alexandre Van de Vel de Sousa

I'm Alexandre, former track & field athlete and member of the THoM family since 2018. Here’s my story, of how I moved from the running track to the marketing mill.
THoMer Alexandre: straight from the running track
Alexandre Van de Vel de Sousa

Stijn Sommerijns

I’ve always been passionate about traveling and getting myself immersed in new cultures. So when my previous employer presented me with the opportunity to move abroad, I knew I had to seize it.
THoMer Stijn: L.A. Calling
Stijn Sommerijns

Inge Van Israël

My passion for marketing reaches further than work hours: once I return home from my client project, I get behind my desk to practice my skills at another company - my boyfriend’s. He founded his own black metal record label.
THoMer Inge: from the office to the festivals
Inge Van Israël

Laurent Verbraken

I’m Laurent, a marketer with a passion for sustainable and conscious entrepreneurship. My story? I discovered how marketing works about 6000 kilometers away from home.
THoMer Laurent: passionate about purpose-driven business
Laurent Verbraken
A word from our clients
It was a real pleasure working with The House of Marketing. They are clearly experts in their domain and, on top of that, I was impressed by the enthusiasm, perseverance and agility of their teams. The business design thinking exercise performed with their input and support did not only generate 4 promising value propositions in a short period of time, but also created an important cultural shift towards a customer-centric organization across the various departments.
ARAG
Mireille Urlus
Chief Executive Officer at ARAG
Financial Services
Thanks to THoMers Stephanie, Laetitia and Magalie, the marketing team was able to quickly respond to the many challenges we were facing. The dazzling pace they got up to speed with the businesses, their creativity, entrepreneurial spirit and marketing expertise truly contributed to the overall business success, and have made them highly appreciated throughout the organization. If you are looking for marketing experts who can see the bigger picture and above all really nice people to temporarily join your team, we highly recommend The House of Marketing.
Bart Nyns
Bart Nyns
Automotive: Marketing Manager Volkswagen Commercial Vehicles - My Way - Group Fleet Solutions at D'Ieteren Auto
Transport & Logistics
To be honest, I've never seen such a professional approach. Even though THoMer Thomas was recruited for a less technical job, he needed to manage a technically difficult marketing automation platform. He's eager to learn, understand and perform in details.
UNILIN
Thomas Vanommeslaeger
COSI Lead Digital Platforms at UNILIN
Industry & Durables
The House of Marketing always offers quality. As a client, you can depend on them for a wide range of topics. All of the consultants that passed by here reflected on the bigger picture and integrated very well in our teams. The price tag is a bit hefty, but they deliver.
Keytrade Bank
Steven De Backer
Banking: Head of Communication and Activation at Keytrade Bank
Financial Services
I’m impressed by the work of these young consultants (and their coaches). Very clever how, in a short period of time, they got a good view on what Amfora is and wants to be, based on a.o. a few in-depth interviews. Remarkable, because it’s totally not their habitat, nor the type of company they usually work for. Still, they think it’s a fascinating project. Or as they’ve said themselves: they’re totally into Amfora. They really do great work!

 

 

amfora
Hilde Ingels
Amfora
Healthcare

Teaming up with UPTHRUST: We DO great together

We dream, think and do digital. For the implementation of our digital strategies, we join forces with our spin-off UPTHRUST. Don't think agency, think lean team: a pool of marketITers answers your need for in-house, operational digital marketing talent. UX specialists, acquisition experts, growth hackers - whether you're looking for help with a digital project or need to fill a digital resource gap, they've got your back.
Transport & Logistics
Consumer Goods & Retail
Financial Services
Telco & Media
Industry & Durables
Healthcare