Senior Consulting Manager

Sophie Van Orden

Sophie is an extraverted, open-minded, creative and pragmatic marketer. Her drive and optimism make things move ahead, even in challenging surroundings. She prefers to work in team, as a coach, motivating and challenging others to go the extra mile.

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Key expertises

Marketing Strategy & Planning
Organizational Design
Brand Management & Positioning
Marketing Communication
Loyalty

Professional milestones

Senior Consulting Manager
The House of Marketing
January 2016 – Present

  • Improving Commercial Effectiveness in the HR Services sector
  • Positioning & Rebranding in the B2B Industrial Goods sector
  • Coaching of junior consultants

 

Consulting Manager

The House of Marketing
January 2012 – December 2015

  • Reshaping The MarCom 2020 Department in the Banking sector
  • Value-based Pricing Strategy in the Finance sector
  • Review of Communication Strategy in the Technological sector
  • Positioning & Launch of an online bank in Belgium
  • Development of a loyalty program in the Travel & Tourism sector
  • Customer Experience & segment Marketer in the Media sector
  • Marketing Intelligence Project Manager in the HR Services sector
  • Senior Brand Manager OTC in the Pharmaceutical sector
  • Coaching of junior consultants

 

Senior Consultant

The House of Marketing
January 2011 – December 2011

  • Senior Commercial Marketing Manager in the Banking sector
  • Senior Marketing Manager in the Public Transport sector

 

Business Development Manager South America
Van de Velde NV
May 2009 – December 2010

 

Marketing Coordinator
Continental do Brasil
September 2006 – April 2009

 

Marketing Coordinator Direct Marketing & PR
Continental Benelux
September 2003 – August 2006 

 

Educational milestones

Master in International Politics & Diplomacy
University of Antwerp
2002-2003

 

Master in Roman Languages & Literature
University of Antwerp
1998-2002

 

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