Head of Marketing / Senior Consulting Manager

Karolien Vanhelden

Karolien is a result-driven, eager to learn and customer-focused person. As a marketing professional she has great eye for detail and is a good organizer. In projects she works independently, but she is also a flexible and consensus-driven team player and lead, open to everybody’s opinion. She loves challenges and is able to generate creative solutions.

'We can’t solve problems by using the same kind of thinking we used when we created them.'
— Albert Einstein

Key expertises

Marketing Strategy
Marketing Communication
Product Management
Loyalty
Branding & Positioning
Kids Marketing

Professional milestones

Head of Marketing & Senior Consulting Manager

The House of Marketing
January 2016 –Present

  • National Marketing Manager in the FMCG-Retail Sector
  • Head of Marketing of The House of Marketing

 

Head of Marketing & Consulting Manager

The House of Marketing
September 2014 – present

  • Marketing Manager in the Media Sector
  • Go-To-Market Manager in the Media Sector
  • Head of Marketing of The House of Marketing 

 

Senior Consultant
The House of Marketing
January 2013 – August 2014

  • Senior Product Manager in the FMCG-Retail Sector
  • Marketing Consultancy in the Banking Sector
  • Innovation Manager Retail in the CG Sector (Luxury segment)
  • Project Lead  Yearly Marketing Survey 2014

 

Consultant
The House of Marketing
August 2011 – December 2012

  • Product Manager Lighting in the Electro Technical Sector
  • Marketing Offer & Campaign Manager in the Media Sector

 

Communication Manager
Averbode Publishers
December 2008 – August 2011

 

Customer Care Expert Analyst
Truvo
October 2005 – December 2008

 

Educational milestones

Marketing Management
Group T Leuven
20082011

 

Corporate Communication
University of Leuven
20062007

 

European Business Translation (English/French)
University of Leuven
20052006

 

Academic Teacher Degree
University of Leuven
20042005

 

Master French and Spanish Linguistics and Literature
University of Leuven
20002004 

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