Marketing Genius first round correct answers.

Thursday, 3rd Mar '11 by Dirk Blondeel
in Event

We are well in the second round now of the Marketing Genius contest. The 83 semi-finalists have given us their preferred choice of topics for a 1-page opinion paper they will write. The topics...

Wednesday, 15th Sep '10 by The House of Marketing
in Marketing Topic

Some years ago we ran a national radio campaign to boost our awareness in the market. Today our brand awareness is certainly higher so why should we invest again in radio? Shouldn’t we focus...

Tuesday, 3rd Aug '10 by The House of Marketing
in Carreers

We are looking for marketing and consulting talent at all hierarchical levels.
More specifically, we have more than one vacancy at level of Senior Consultant.

Check our Jobs page for more...

Monday, 26th Jul '10 by The House of Marketing
in Marketing Topic

Part 2: Restoring Confidence

One of the most important implications of the financial crisis is consumer’s broken confidence in banks. Although banks did never perform better compared to other...

Sunday, 20th Jun '10 by The House of Marketing
in Marketing Topic

Part 1: from Differentiation to Innovation

A saving account, a credit card, a loan… we are all customers of this type of product at one or different financial institutions....

Thursday, 17th Jun '10 by The House of Marketing
in Marketing Topic

Part 1: from Differentiation to Innovation

A saving account, a credit card, a loan… we are all customers of this type of product at one or different financial institutions. What exactly makes...

Monday, 14th Jun '10 by The House of Marketing
in Marketing Topic