Marc De Reu


Key Expertise 

Business Plan Development, Strategic Marketing, CRM

Personality 

Individual personality : "Be humble, if thou would'st attain to wisdom. Be humbler still, when wisdom thou hast mastered." -- Helena Petrovna Hahn Blavatsky, Russian-born theosophist (1831-1891)
"It is better to suffer wrong than to do it, and happier to be sometimes cheated than not to trust." -- Samuel Johnson
Group role : "Don't walk in front of me, I may not follow. Don't walk behind me, I may not lead. Walk beside me and be my friend." -- Albert Camus, French writer and philosopher (1913-1960)
People management : "Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great." -- Mark Twain, U.S. Author (1835-1910)
 

Professional Milestones 

Founder/Managing Partner
Company: The House of Marketing
From 1995
Multitude of assignments in different sectors
Independent consultant
Company: IME Consulting
From 1992 to 1994
Started as a one-man consulting shop, with the aim to develop activities in the areas of IT, Marketing, and Environmental Management. This activity later developed into The House of Marketing.
Senior Manager Management Consulting Division
Company: Deloitte & Touche Consultants
From 1989 to 1992
Started the Management Consulting Division, focusing on IT, HR, and Environmental Management. Left the company when the department reached 18 consultants.
Company: Wang Belgium/Infosoft
From 1987 to 198
Learned the insides of the hardware and software sector, managing software and database development projects (Wang), and being responsible for the operations of a software company (Infosoft).
Management Consultant
Company: Andersen Consulting
From 1982 to 1986
Followed the traditional training program of Andersen Consulting, and worked on assignments in different sectors. Assignments focused mainly on IT-projects, especially the development of Strategic Information Systems Plans.
 

Education Milestones 

Post-Graduate Degree : MBA with major in Information Systems (1982) USC Columbia, SC (USA)
Graduate Degree : Commercial Engineer (1980) EHL Diepenbeek Belgium
 

Additional Knowledge 

All Marketing Experts of The House of Marketing are fluent communicators in Dutch, English, and French. They also know common computer programs and can be considered Internet-savvy.
Additional computer skills/software : business intelligence software (proficient).
 

Private Milestones 

Switch from an employee in a large consulting organization to being a one-man consulting shop.
Managed to get a post-graduate degree in the USA without having the initial financial resources.
Getting an A+ on the "Business Writing and Reporting" course in the USA.
 

My Books of Inspiration 

The Knowing - Doing Gap by Jeffrey Pfeffer
Good to Great by Jim Collins
Managing the Professional Service Firm by David Maister
The Five Temptations of a CEO – a Leadership Fable by Patrick Lencioni 

My motto 

Don't judge each day by the harvest you reap, but by the seeds you plant.
Robert Louis Stevenson (1850-1894)
Have more than thou showest/Speak less than thou knowest.
William Shakespeare
If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
Antoine de Saint-Exupery
When the effective leader is finished with his work, the people say it happened naturally.
Lao-Tzu, Chinese philosopher (6th century B.C.)
 

Get in touch

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