Céline Van Gansbeke

Is real-time marketing only about cookies?

I don’t think so. According to me, real-time marketing is not just about tweeting during important events; it is about finding ways to engage with people by discussing topics that are relevant to them in real-time. But let’s begin at the beginning… Real-time marketing made its first important appearance with Oreo and, until now, has …

Friday, 14th Feb '14 by Céline Van Gansbeke read more
Paulien Peeters

How to keep your customers? The difference between customer retention and loyalty

In today’s competitive market in which customers switch swiftly between brands, concepts like customer retention and loyalty keep marketers and salesmen awake at night. However, before defining marketing strategies that will increase customer lifetime, you need to make sure you know what you’re talking about. Is it a retention strategy that will enable you to …

Thursday, 6th Feb '14 by Paulien Peeters read more
Valerie Vos

Climbing the stairway to success… through consumer irritation?

These turbulent times of economic recession force companies to reinvent their business and to stand out from the competition. Remarkably, it seems that a lot of companies seek the Holy Grail in consumer irritation. Communicating every message everywhere at every time is the new strategy of marketers who only try to generate sales at the …

Friday, 31st Jan '14 by Valerie Vos read more
Séverine Schaus

How P&G launches its corporate brand in Belgium through a FACTS-proven campaign.

As you surely already know, we strongly believe at The House of Marketing that good Marketing must be more FACTS: more Focused, more Agile, more Creative, more Tangible and more Sustainable (click here for more info). 5 guiding principles that sound logic and back to the basics, but hard to put into practice. But this …

Friday, 24th Jan '14 by Séverine Schaus read more
Eline Van Hollebeke

Don’t just do something with digital technology

Yesterday I wanted to make a recipe everyone knows and most of us love: macaroni & cheese. I took my iPhone, found one of the many similar recipes and bought the necessary ingredients. After finishing the most difficult part, the bechamel sauce, I was very pleased with the result. Now imagine someone telling me ‘make …

Friday, 17th Jan '14 by Eline Van Hollebeke read more
Sébastien Piret

BANKS MAY NOT BE BANKRUPT BUT CUSTOMER-RUPT

This is no consultant’s introduction: this is a consumer’s one because it is personal. As a whole lot of people, I consume bank services. I do that not because I like it but because I have to and I need to. I have to because I ought to pay my suppliers for the value that …

Tuesday, 14th Jan '14 by Sébastien Piret read more
Lara Spaan

The trend of loyalty cards at small and medium enterprises. How to become a top dog!

Many people say that a dog is man’s best friend. From them, we can learn a lot about loyalty. My dog is an English Cocker Spaniel and she is loyal until the point where her nose and instinct takes over. Since it is a hound, the instinct takes over most of the time. The same …

Thursday, 9th Jan '14 by Lara Spaan read more
Evelien Hesters

Does your website need a facelift or rather a full-body-check?

Since the nineties every self-respecting organization started to feel ‘the need to be online’, not only big multinationals, but also the local bakery, the church choir and the town’s hairdresser. No one can stay ‘offline’ in this digitalized world filled with smartphones, phablets and tablets. However a lot has changed since the nineties, and the …

Tuesday, 7th Jan '14 by Evelien Hesters read more
Dennis De Cat

Digital marketing trends for 2014

Combining memes and predictions from blogs and marketing fora all over the world with hands-on working experience as a digital marketing consultant in different types of companies in various industries lets me take an objective look at recent evolutions in the marketer’s landscape. Based on these findings I identified 5 key topics for marketing professionals …

Friday, 27th Dec '13 by Dennis De Cat read more
Dennis De Cat

Wake up! Google WILL take over the sociosphere.

Since Google launched their social media platform Google + in 2011 a lot of articles have been written about what the future will bring for the sociosphere and what impact ‘another social networks’ will have on the ecosystem. In the beginning there were more negative comments, but now you gradually hear opinion leaders changing their …

Tuesday, 17th Dec '13 by Dennis De Cat read more