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THoM

Quanteus acquires Brussels communications firm Hello Agency

  Brussels, 20/04/2015 – Quanteus has reached an agreement with finance.brussels, the Regional Investment Company of Brussels (GIMB/SRIB) on the takeover of Hello Agency, a Brussels-based communications agency.  Hello Agency, which specialises in retail communications, will continue to pursue its activities independently under the same name. Quanteus  previously took over fellow marketing advisory and expertise centre …

Monday, 20th Apr '15 by THoM read more
Eline Van Hollebeke

If Creativity is your goal, then you’re definitely missing the point!

I’m driving home in my car at the end of a very demanding week that has made me yearn for the weekend. There has been an accident, of course, which has created a dreadful traffic jam. I knew I would be driving for hours. Never thought this moment could evoke real creativity… New buzzword in …

Tuesday, 14th Apr '15 by Eline Van Hollebeke read more
Bart De Bodt

Marketing these days is all about customer processes

A few days ago, I had a nice discussion with an old friend. I was talking about the importance of consumer friendly processes, such as an easy account opening process at an online bank. He agreed that it is important but for him it had nothing to do with marketing. I couldn’t disagree more. For …

Friday, 3rd Apr '15 by Bart De Bodt read more
Sébastien Piret

ENABLING PHARMACEUTICAL MARKETERS TO INCREASE THEIR COMMUNICATION IMPACT

The pharmaceutical industry is highly specific. Due to strict regulations, marketers are not allowed to promote their products to patients directly. They have to communicate to healthcare professionals instead. The way which they can communicate is also highly regulated. Products are often complex and depend on studies, protocols and results. In this context, pharmaceutical marketers …

Wednesday, 1st Apr '15 by Sébastien Piret read more
Kris Vansanten – Grégory Delens

Freedom of Speech in Marketing

Discussions on freedom of speech have recently come up again after the terrible terrorist attacks in Paris and the inflammatory calls for terrorist support on social media from influential supporters of the ideology behind those attacks. The right to express any opinion without censorship or restraint is one of the fundamental rights of our Western …

Thursday, 19th Mar '15 by Kris Vansanten – Grégory Delens read more
Valerie Vos

PREPARING YOURSELF FOR AN OMNI-CHANNEL WORLD: A LOOK AT THE WHY AND ESPECIALLY THE HOW

Let’s start with a short recap of my previous ‘point of view’ piece; “Preparing yourself for an omni-channel world: What’s it all about and how can you get there?” The difference between online and offline channels is a current hot topic in retail markets. Why are we talking about ‘the difference’? Because in most cases, …

Friday, 13th Mar '15 by Valerie Vos read more
THoM

The House of Marketing en de Unie van Belgische Adverteerders presenteren de resultaten van de Yearly Marketing Survey 2015

    Omni-channeling is de realiteit Slechts 22% van de marketeers geeft echter aan op de goede weg te zijn Diegem 2/3/2015 – Aangezien The House of Marketing elk jaar de trends en uitdagingen van de marketeer onderzoekt en de Unie van Belgische Adverteerders de inzichten en trends in media en communicatie volgt, werden voor …

Monday, 2nd Mar '15 by THoM read more
THoM

The House of Marketing et l’Union Belge des Annonceurs présentent les résultats du Yearly Marketing Survey 2015

  L’omni-channel est la nouvelle réalité Seulement 22% des marketeers confient être sur la bonne voie Diegem 2/3/2015 – Étant donné que The House of Marketing analyse tous les ans les tendances et les défis auxquels est confronté le marketeer et que l’Union Belge des Annonceurs suit les évolutions et les tendances en matière de …

Monday, 2nd Mar '15 by THoM read more
Bert Van Eeckhoudt

How a private label can turn into a lovebrand. The story of Cara Pils.

A few weeks ago. Drama. The Retailer Colruyt, when working on a rebranding strategy for its private labels, announced that the name of their private label beer, Cara Pils, would be changed to Everyday Pils, in line with hundreds of other Colruyt private label products. What followed was a real media storm with thousands of …

Thursday, 26th Feb '15 by Bert Van Eeckhoudt read more
Paulien Peeters

How can you unleash your creative confidence?

In today’s turbulent market environment, where pretty much everything has already been done, creativity is a valuable resource for Marketers. Given its worth, The House of Marketing has incorporated creativity into our FACTS* vision. However, many Marketers don’t consider themselves creative – they have two left hands, haven’t ever had a ‘Eureka!’ moment and their …

Monday, 22nd Dec '14 by Paulien Peeters read more