Bert Van Eeckhoudt

How a private label can turn into a lovebrand. The story of Cara Pils.

A few weeks ago. Drama. The Retailer Colruyt, when working on a rebranding strategy for its private labels, announced that the name of their private label beer, Cara Pils, would be changed to Everyday Pils, in line with hundreds of other Colruyt private label products. What followed was a real media storm with thousands of …

Thursday, 26th Feb '15 by Bert Van Eeckhoudt read more
Paulien Peeters

How can you unleash your creative confidence?

In today’s turbulent market environment, where pretty much everything has already been done, creativity is a valuable resource for Marketers. Given its worth, The House of Marketing has incorporated creativity into our FACTS* vision. However, many Marketers don’t consider themselves creative – they have two left hands, haven’t ever had a ‘Eureka!’ moment and their …

Monday, 22nd Dec '14 by Paulien Peeters read more
Valerie Vos


A current hot topic in retail markets is the difference between online and offline channels. Why are we talking about ‘the difference’? Because in most cases, online and offline are still considered to be  totally separate entities. Although consumers already think, handle and buy in an integrated way, retailers persist in approaching them in different …

Monday, 22nd Dec '14 by Valerie Vos read more
Dirk Blondeel

How can Marketers, the new pirates, find and unlock their “Big Data” treasure?

Big Data is merely a tool that can create relevance for consumers and gain and keep their trust in your company and your products. At the 2014 Dublin WebSummit, Big Data was naturally on the agenda multiple times and looked at from different angles. That helped me make up my mind about how Marketers can …

Monday, 22nd Dec '14 by Dirk Blondeel read more
Bart De Bodt

Is digital transformation also dead?

Some people believe digital marketing is dead and I tend to agree. Don’t get me wrong, I think digital is more important than ever, but it should be an intrinsic part of everything we do as Marketers. Other people (mostly people with digital in their job title) will argue that a lot of Marketers still don’t …

Monday, 22nd Dec '14 by Bart De Bodt read more

THoM’er Dirk Blondeel participated in the debate during the Marketer of the year event

It is in the mission of The House of Marketing to support and strengthen the Marketing community in Belgium. With that purpose in mind, we became partner of the ‘Marketer of the year’  event, organized by STIMA & Roularta (Trends). On the 19th of November we were thus present at the gala event with a …

Friday, 12th Dec '14 by THoM read more

Nathalie en Niels verkozen tot ‘Marketing Genius 2015′

Tuesday, 9th Dec '14 by THoM read more
Kris Vansanten

Why partnering is a must to thrive in the digital age

Traditional companies are looking for ways to cope with the disruptive change associated with the digital revolution. We believe strategic partnerships with selected newcomers provide the answer. To maximize chances for success, a well-thought partnership strategy must be developed and implemented. After a full three-day immersion at the 2014 Dublin WebSummit, even the most digital-adverse …

Friday, 28th Nov '14 by Kris Vansanten read more

The House of Marketing couronne Nathalie De Biolley et Niels Van Wijk comme Marketing Genius 2015!

Nathalie De Biolley et Niels Van Wijk ont impressionné le jury et porteront le titre de ‘Marketing Genius 2015’ pour l’année à venir. Le 6 décembre prochain, les gagnants du concours présenteront leur point de vue devant la crème de la crème de la communauté marketing de Belgique au Congrès International du Marketing organisé par …

Thursday, 27th Nov '14 by THoM read more

The House of Marketing bekroont Nathalie De Biolley en Niels Van Wijk tot de Marketing Geniuses van 2015!

Nathalie De Biolley en Niels Van Wijk imponeerden de jury en dragen nu één jaar lang de titel ‘Marketing Genius 2015’. Op 6 december zullen de winnaars hun standpunten toelichten voor het kruim van de Belgische marketing community op het Internationaal Marketingcongres van STIMA.   Diegem, 27 november 2014 – The House of Marketing, het …

Thursday, 27th Nov '14 by THoM read more