Health Care Marketing Survey 2011

Submitted by The House of Ma... on Fri, 10/28/2011 - 16:42

Introduction

The Health Care experts of The House of Marketing and the Marketing Foundation work each year together to conduct an online survey with the Health Care marketers. This survey allows these professionals to better identify the challenges of the sector and anticipate its unstoppable evolution. The business activities of the participants are various and representative of the Health Care sector: prescription or OTC products, medical devices, hospitals, etc. The results of the 4th edition survey have been presented at the last Health Care Marketing Congress organized by the Marketing Foundation on 6 October 2011. Please find some of the key insights below.

Do not hesitate to join our “Health Care Marketing Survey” LinkedIn group and participate to the discussions there: issues as well as opportunities will be discussed, making a better future for Health Care, together.

Key Insights

These are some of the key insights of the survey. Please do not hesitate to click on each of them in order to get more information and/or participate to discussions (“Health Care Marketing Survey” LinkedIn group):

Health Care Marketing tactics stay traditional

Dealing with empowered patients is no top challenge to healtcare marketeers. Is this right for the sector?

The patient has become the number 1 influencer

The online channel is first in healthcare marketing plans