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Bert Van Eeckhoudt

Marketers, don’t underestimate the impact of the sharing economy

The sharing economy is everywhere. As marketers, we should realize that this phenomenon can have a huge impact on existing business models, so we’d better get ready for a future where sharing will become the new owning. Collaborative consumption is of all times. I’m sure many of you will have known those times when it …

Wednesday, 27th Aug '14 by Bert Van Eeckhoudt
Dirk Blondeel

We are moving

After the take-over by Quanteus, as a first synergy, we will share offices with Quanteus. We will move during the weekend of 28 and 29 of June 2014 to our new address: Park Lane Building C, Culliganlaan 2, 1831 Diegem, Belgium. You can find detailed route descriptions here.

Thursday, 26th Jun '14 by Dirk Blondeel
Valentine Dautricourt

The sustainability benefit of a good old chuckle: take it seriously.

Before you start reading this paper, close your eyes and think of your three preferred advertising spots. Even if you are someone who always skips commercial breaks on TV, there must be some of them you accidently watched and – to some extent – enjoyed. Now my question to you: isn’t at least one of …

Tuesday, 20th May '14 by Valentine Dautricourt
Dirk Blondeel

Persbericht: Van enkel kosten besparen wordt niemand rijk

Het door de crisis getroffen marketingbureau The House of Marketing heeft onlangs een doorstart gemaakt onder de vleugels van de consultant Quanteus. Samen willen ze bedrijven opnieuw laten focussen op groei. The House of Marketing (THoM) is een bekende naam in het marketingwereldje. Het bedrijf werd in 1995 uit de grond gestampt door het duo …

Friday, 16th May '14 by Dirk Blondeel

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