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The House of Marketing en de Unie van Belgische Adverteerders presenteren de resultaten van de Yearly Marketing Survey 2015

    Omni-channeling is de realiteit Slechts 22% van de marketeers geeft echter aan op de goede weg te zijn Diegem 2/3/2015 – Aangezien The House of Marketing elk jaar de trends en uitdagingen van de marketeer onderzoekt en de Unie van Belgische Adverteerders de inzichten en trends in media en communicatie volgt, werden voor …

Monday, 2nd Mar '15 by THoM
THoM

The House of Marketing et l’Union Belge des Annonceurs présentent les résultats du Yearly Marketing Survey 2015

  L’omni-channel est la nouvelle réalité Seulement 22% des marketeers confient être sur la bonne voie Diegem 2/3/2015 – Étant donné que The House of Marketing analyse tous les ans les tendances et les défis auxquels est confronté le marketeer et que l’Union Belge des Annonceurs suit les évolutions et les tendances en matière de …

Monday, 2nd Mar '15 by THoM
Bert Van Eeckhoudt

How a private label can turn into a lovebrand. The story of Cara Pils.

A few weeks ago. Drama. The Retailer Colruyt, when working on a rebranding strategy for its private labels, announced that the name of their private label beer, Cara Pils, would be changed to Everyday Pils, in line with hundreds of other Colruyt private label products. What followed was a real media storm with thousands of …

Thursday, 26th Feb '15 by Bert Van Eeckhoudt
Paulien Peeters

How can you unleash your creative confidence?

In today’s turbulent market environment, where pretty much everything has already been done, creativity is a valuable resource for Marketers. Given its worth, The House of Marketing has incorporated creativity into our FACTS* vision. However, many Marketers don’t consider themselves creative – they have two left hands, haven’t ever had a ‘Eureka!’ moment and their …

Monday, 22nd Dec '14 by Paulien Peeters

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