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Karel Ingelbeen

Retailer, keep up with your digital customers or lose forever

A couple of months ago I moved to Brussels to live closer to my new job. After having found a nice apartment in a fairly quiet street I soon came to the conclusion that having a fridge was rather essential. As a young Gen Y member raised with all the benefits of the Internet I …

Tuesday, 25th Aug '15 by Karel Ingelbeen
Kristien Schrauwen

Local marketers, become intrapreneurs!

According to our Marketing Zoom on the way marketing is organized, Belgian marketing branches often hold more of an executional role, while strategic decisions are taken on a global level. 67% of marketers indicate that marketing decisions on brand execution and communication are made locally and only 42% have a say in the brand strategy. …

Sunday, 9th Aug '15 by Kristien Schrauwen
THoM

Festival Marketing Survey – Festival sponsoring is powerful, but 80% of marketers find it difficult to measure the impact

The House of Marketing created the Festival Marketing Survey: a short and fun survey about the sponsoring of Belgian music festivals, the profile of the typical festival visitor and the most impactful activations to get in touch with the festival visitors. No endless analysis but a clear infographic reveals all the results and gives you more time to eat, sleep, …

Thursday, 23rd Jul '15 by THoM
THoM

The House of Marketing presenteert de resultaten van de Festival Marketing Survey – INFOGRAPHIC

  ZIE VOLLEDIGE INFOGRAPHIC MET RESULTATEN ONDERAAN Marketeers vinden festivalsponsoring krachtig Toch ondervindt 80% moeilijkheden om de impact ervan te berekenen Diegem 23/7/2015 – Naar aanleiding van het festivalseizoen, stuurde marketingconsultingbureau The House of Marketing een survey uit naar Belgische marketeers. Het onderzoek peilde naar het belang van festivalsponsoring voor marketeers, naar het typische profiel …

Thursday, 23rd Jul '15 by THoM

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