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THoM

Our must-read list after attending the Vlerick Marketing Colloquium

The House of Marketing had an inspiring time at the Vlerick Marketing Colloquium. Impressive speakers gave refreshing insights on topics like startup marketing, consumer trends, omnichannel and creativity. Did you miss it or are you already making your summer reading list? Instead of just giving you the key takeaways, The House of Marketing is happy to …

Saturday, 9th May '15 by THoM
Lara Spaan

Sharing is caring, or is it all about the invisible hand?

We are not living in a golden age for the moment, so the decisions we make are well considered. Why should we spend money on products we hardly use, if we can borrow them from our neighbors or friends? The saved money can be used to go to a concert or travel to South-Africa. Many …

Tuesday, 5th May '15 by Lara Spaan
THoM

Quanteus acquires Brussels communications firm Hello Agency

  Brussels, 20/04/2015 – Quanteus has reached an agreement with finance.brussels, the Regional Investment Company of Brussels (GIMB/SRIB) on the takeover of Hello Agency, a Brussels-based communications agency.  Hello Agency, which specialises in retail communications, will continue to pursue its activities independently under the same name. Quanteus  previously took over fellow marketing advisory and expertise centre …

Monday, 20th Apr '15 by THoM
Eline Van Hollebeke

If Creativity is your goal, then you’re definitely missing the point!

I’m driving home in my car at the end of a very demanding week that has made me yearn for the weekend. There has been an accident, of course, which has created a dreadful traffic jam. I knew I would be driving for hours. Never thought this moment could evoke real creativity… New buzzword in …

Tuesday, 14th Apr '15 by Eline Van Hollebeke

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