• Strategic Marketing Advisory

    and Project Management

  • With ultimate commitment

    To our clients

  • impactful marketing

    for sustainable growth

  • Passionate marketers

    in an inspiring environment

  • At the forefront

    of marketing thinking

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Lara Spaan

M-score: the importance of a vision on communication in politics

Every morning when driving to work on the E40 from Hoegaarden to Waver, I always listen to the radio. It’s a way to get ready for the day. Sing along, laugh with the fine humor of Siska Schoeters and go over the planning of the day in my head. Yesterday morning something in the news …

Wednesday, 17th Jun '15 by Lara Spaan
THoM

Our omnichannel workshop at RetailSonar Day 2015

The House of Marketing presented at the RetailSonar Day 2015, an event for retailers who are interested in getting grip on their omnichannel dynamics and eager to successfully integrate on- and offline in their strategies. THoM’er Bart De Bodt and Dirk Oosterlinck explained how to develop a successful omnichannel strategy. We are happy to share …

Monday, 8th Jun '15 by THoM
THoM

Our must-read list after attending the Vlerick Marketing Colloquium

The House of Marketing had an inspiring time at the Vlerick Marketing Colloquium. Impressive speakers gave refreshing insights on topics like startup marketing, consumer trends, omnichannel and creativity. Did you miss it or are you already making your summer reading list? Instead of just giving you the key takeaways, The House of Marketing is happy to …

Saturday, 9th May '15 by THoM
Lara Spaan

Sharing is caring, or is it all about the invisible hand?

We are not living in a golden age for the moment, so the decisions we make are well considered. Why should we spend money on products we hardly use, if we can borrow them from our neighbors or friends? The saved money can be used to go to a concert or travel to South-Africa. Many …

Tuesday, 5th May '15 by Lara Spaan

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