marketing excellence
at the right moment
exceeding
clients' expectations
delivering higher return
on investment
making the organization
more agile
passionate marketers
sharing knowledge and inspiring your team
Last year I heard several times that marketers would not be business minded enough. Well, I am happy to see in the YMS 2013 results that 67% believes that they can prove their added value by aligning business and marketing objectives. Yes, we are on the right track, I hear you think? No, not all …
Our YMS shows that 44% of Belgian marketers have planned to use mobile in 2013. While almost every marketer has a smartphone, research of inSites shows that only 28% of the customers have one. Moreover, only half of them have internet access so only 15% can be reached. Marketers should be more business driven and …
The orthodoxies of marketing are transforming as is the profile of marketers in 2013. Their expanded role creates confusion and even paralyzes them: What do stakeholders expect from me? How can I prove the added value of my activities? Marketers are out of balance and may be losing their passion for the profession. In the …
Bad marketers. We all know some. We’ve sat next to them in meetings. We’ve attended their presentations. We’ve watched them talking nonsense. They always talk about “their” consumers, “their” clients. They are utterly convinced that only accountants should use figures in their work. They consider that Marketing is a cost centre … and they even …