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THoM

The House of Marketing went abroad to inspire you

The House of Marketing attended two inspiring international marketing conferences: the DMA conference &THEN in Boston and the Web Summit in Dublin. During these events we participated in exhaustive workshops, attended inspiring lectures and gained a lot of new insights in order to stay at the forefront of marketing. We clustered our insights in an …

Wednesday, 27th Jan '16 by THoM
THoM

Marketing in 2016: What to expect?

The New Year greetings are getting behind us, the year kicked off at full speed. Welcome to 2016! 2015 was without a doubt an exciting year. Marketing evolved faster than ever. New technologies and the increased expectations of consumers forced marketers to reinvent themselves in terms of new marketing and business models. With a fresh …

Monday, 25th Jan '16 by THoM
Nathalie de Biolley

3 technologies every marketer should keep an eye on!

Ever dreamed of being the Nº 1 Company in the minds of your customers? Maybe even just for a minute? Today, being really successful is a major challenge for many companies. Customers are more demanding and hyper-connected. As a result, companies struggle to catch their attention. On top of that, customer interest fades quickly, which …

Tuesday, 12th Jan '16 by Nathalie de Biolley
Caroline Van der Avoort

Can purple cows, bunnies, human-like characters and actors save your brand?

Who doesn’t feel cheerful after watching the ads by Milka featuring a purple milk cow, or Mr Clean’s muscular and tanned handy man, Energizer’s restless bunny or Nespresso’s seductive and well-known actor, George Clooney? And these are just a few examples of brands that have successfully used a personalized character or well-known figure as brand …

Monday, 21st Dec '15 by Caroline Van der Avoort

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