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Festival Marketing Survey – Festival sponsoring is powerful, but 80% of marketers find it difficult to measure the impact

The House of Marketing created the Festival Marketing Survey: a short and fun survey about the sponsoring of Belgian music festivals, the profile of the typical festival visitor and the most impactful activations to get in touch with the festival visitors. No endless analysis but a clear infographic reveals all the results and gives you more time to eat, sleep, …

Thursday, 23rd Jul '15 by THoM
THoM

The House of Marketing presenteert de resultaten van de Festival Marketing Survey – INFOGRAPHIC

  ZIE VOLLEDIGE INFOGRAPHIC MET RESULTATEN ONDERAAN Marketeers vinden festivalsponsoring krachtig Toch ondervindt 80% moeilijkheden om de impact ervan te berekenen Diegem 23/7/2015 – Naar aanleiding van het festivalseizoen, stuurde marketingconsultingbureau The House of Marketing een survey uit naar Belgische marketeers. Het onderzoek peilde naar het belang van festivalsponsoring voor marketeers, naar het typische profiel …

Thursday, 23rd Jul '15 by THoM
THoM

The House of Marketing présente les résultats du Festival Marketing Survey – INFOGRAPHIC

CONSULTEZ L’INFOGRAPHIC AVEC LES RESULTATS EN BAS Sponsoriser un festival est un moyen puissant selon les marketeurs Pourtant, 80% éprouvent des difficultés pour en calculer l’impact Diegem, 23/07/2015 – Suite à la saison des festivals The House of Marketing, un bureau de consultance en marketing, a envoyé une étude aux marketeurs belges. Celle-ci les interrogeait …

Thursday, 23rd Jul '15 by THoM
Karolien Vanhelden

The ten commandments of Tomorrowland

People from all over the globe gathered again at the holy grounds of Tomorrowland. This unforgettable experience can be considered as a corporate religion, with few chosen ones. To stay in this spiritual mindset, I will summarize the important marketing lessons of this spectacular event in the form of 10 commandments. For eons the 10 …

Wednesday, 22nd Jul '15 by Karolien Vanhelden

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