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Quanteus acquires Brussels communications firm Hello Agency

  Brussels, 20/04/2015 – Quanteus has reached an agreement with finance.brussels, the Regional Investment Company of Brussels (GIMB/SRIB) on the takeover of Hello Agency, a Brussels-based communications agency.  Hello Agency, which specialises in retail communications, will continue to pursue its activities independently under the same name. Quanteus  previously took over fellow marketing advisory and expertise centre …

Monday, 20th Apr '15 by THoM
Eline Van Hollebeke

If Creativity is your goal, then you’re definitely missing the point!

I’m driving home in my car at the end of a very demanding week that has made me yearn for the weekend. There has been an accident, of course, which has created a dreadful traffic jam. I knew I would be driving for hours. Never thought this moment could evoke real creativity… New buzzword in …

Tuesday, 14th Apr '15 by Eline Van Hollebeke
Bart De Bodt

Marketing these days is all about customer processes

A few days ago, I had a nice discussion with an old friend. I was talking about the importance of consumer friendly processes, such as an easy account opening process at an online bank. He agreed that it is important but for him it had nothing to do with marketing. I couldn’t disagree more. For …

Friday, 3rd Apr '15 by Bart De Bodt
Sébastien Piret


The pharmaceutical industry is highly specific. Due to strict regulations, marketers are not allowed to promote their products to patients directly. They have to communicate to healthcare professionals instead. The way which they can communicate is also highly regulated. Products are often complex and depend on studies, protocols and results. In this context, pharmaceutical marketers …

Wednesday, 1st Apr '15 by Sébastien Piret

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